The E.W. Scripps Company is seeking a detail-oriented Analyst to join the Sales Research & Insights team. This role will focus on providing network performance metrics and actionable insights to support CTV/Digital sales efforts, collaborating with various teams to enhance revenue generation.
Responsibilities
- Collect, analyze, and interpret audience data (Nielsen, MRI, iSpot, etc.) for recurring sales reports and ad hoc requests
- Synthesize information from multiple data sets into digestible insights to be used effectively by our Sales team to drive revenue
- Develop a deep understanding of data to discern between actual performance issues and data integrity errors to ensure accurate reporting and analysis
- Proactively develop external facing materials for advertising clients (e-blasts, trade ads, etc.)
- Work with the marketing team to produce impactful ROI research analyses for brand partnerships
- Partner with the design team to position research data in a creative, concise, and compelling manner
Skills
- Bachelor's Degree in Media, Communications, Marketing, Math/Statistics, or a related field
- Minimum 1 year of experience in a TV research role required
- Excellent personal computer skills, including Excel and PowerPoint
- Strong math and data analysis skills are necessary, along with the capability of transforming large data sets from multiple sources into actionable insights
- Experience with MRI-Simmons and various Nielsen systems, including National TV Toolbox (Nielsen MRI Fusion, R&F, etc.), NNTV, Ad Intel, and Nielsen Buyer Insights
- Solid written and verbal communication skills required. Must be able to effectively communicate and be comfortable presenting
- Strong data visualization skills needed. Also, the ability to give creative direction to the design team to create compelling sales materials
- Ability to work both independently and with a team, bringing strong organizational abilities, project management skills, and impeccable attention to detail
- Strong work ethic and must be able to handle multiple assignments at once in a fast-paced environment
- Generally, 2-5 years experience in a related field preferred
- Experience with digital measurement and CTV sales positioning a plus
- Familiarity with iSpot, Qualtrics, Cint, developing and executing primary/custom research studies a plus
Benefits
- A career path to grow your professional experiences
- Full medical, dental and vision benefits, as well as certain other health and wellness benefits
- Retirement savings plan with company match
- Other key company benefits include disability accident insurance, hospital indemnity, critical illness, life insurance, AD&D, ID protection, pet discount program, and employee assistance program. More details about timing and conditions of benefits eligibility and other plan terms and conditions will be provided upon hire.
Company Overview
Serves audiences and businesses through a growing portfolio of television, radio and digital media brands. It was founded in 1878, and is headquartered in Cincinnati, Ohio, USA, with a workforce of 5001-10000 employees. Its website is http://www.scripps.com.
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