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About American Woodmark – Crafting Quality Kitchen & Bath Solutions
American Woodmark has been a trusted name in the kitchen and bath industry for over 30 years, delivering premium cabinetry and innovative storage solutions to homeowners, designers, and professional contractors nationwide. Our commitment to craftsmanship, sustainability, and customer‑centric design has earned us a reputation as a market leader. As we continue to expand our reach, especially through strategic partnerships with retail giants such as Home Depot, we are looking for visionary talent to drive the next phase of growth. This is an exceptional opportunity to join a forward‑thinking organization that values creativity, collaboration, and continuous learning.
Why This Role Matters – The Strategic Impact of a Channel Manager
The Channel Manager, Home Depot MTO/PRO, is a pivotal leadership position responsible for shaping the entire product lifecycle within the Home Depot Make‑to‑Order (MTO) and Professional (PRO) segments. From ideation to market launch, pricing, merchandising, and eventual product discontinuance, you will own the end‑to‑end strategy that aligns product innovation with market demand. Your work will directly influence revenue growth, brand perception, and the customer experience across one of the most influential retail channels in the United States.
Key Responsibilities – Your Day‑to‑Day Impact
- Strategic Planning & Execution: Develop, own, and execute comprehensive marketing and channel strategies for the Home Depot MTO/PRO segment, ensuring alignment with corporate objectives and market trends.
- Product Lifecycle Management: Lead the entire product life cycle—including introductions, enhancements, and phase‑outs—by collaborating with product development, engineering, and supply‑chain teams.
- Pricing & Competitive Positioning: Design and implement pricing models that balance profitability with competitive positioning, conducting ongoing price‑elasticity and margin analysis.
- Cross‑Functional Leadership: Facilitate and lead cross‑functional teams—including sales, finance, product management, and design—to ensure seamless product launches and continuous improvement.
- Channel‑Specific Merchandising: Create and execute channel‑focused merchandising plans, driving the production of marketing assets, packaging designs, and in‑store displays that reinforce brand voice.
- Market Intelligence & Analysis: Conduct deep‑dive market research, trend forecasting, and competitive analysis; translate insights into actionable strategies and performance metrics.
- Agency & Vendor Management: Manage relationships with external agencies and vendors, overseeing creative development, media planning, and process efficiencies.
- Sales Enablement & Training: Develop training programs, sales tools, and communication plans to empower Home Depot sales teams and professional installers with product knowledge and brand storytelling.
- Performance Tracking & Reporting: Establish key performance indicators (KPIs), generate regular performance dashboards, and present findings to senior leadership.
- Team Leadership & Development: Supervise and mentor Associate Channel Managers, fostering a high‑performing, collaborative team culture.
Essential Qualifications – What You Must Bring
- Minimum 5 years of progressive experience in marketing, sales, business development, project or product management—preferably within retail or consumer‑goods environments.
- Demonstrated success leading cross‑functional teams and managing complex, multi‑phase projects.
- Advanced planning, organization, and project‑management capabilities, with a track record of delivering on time and within budget.
- Exceptional oral and written communication skills, including the ability to craft compelling business presentations, launch videos, and executive briefings.
- Strong analytical mindset with proven ability to interpret data, conduct financial modeling, and make data‑driven recommendations.
- Proficiency with Microsoft Office Suite (Excel, PowerPoint, Word) and familiarity with marketing technology platforms (e.g., CRM, DAM, analytics tools).
- Highly developed interpersonal skills; adept at building trusted relationships with internal stakeholders and external partners.
- Creative problem‑solver with meticulous attention to detail and a passion for delivering superior customer experiences.
- Adaptable and resilient in fast‑paced, dynamic environments, capable of multitasking and pivoting quickly when priorities shift.
Preferred Qualifications – Nice‑to‑Have Enhancements
- Bachelor’s degree in Business, Marketing, Communications, or a related discipline; a graduate degree (MBA or MS) is strongly preferred.
- Hands‑on experience with retail channel strategies specific to home improvement or construction sectors.
- Familiarity with Home Depot’s “Make‑to‑Order” and “Professional” business models, including their merchandising standards and sales processes.
- Previous experience managing agency relationships and overseeing creative production lifecycles.
- Exposure to e‑commerce platforms and omnichannel marketing approaches.
Core Skills & Competencies – The DNA of Success
- Strategic Vision: Ability to see the big picture, translate market insights into actionable strategies, and anticipate future consumer needs.
- Collaborative Leadership: Skilled at influencing without authority, fostering teamwork, and creating an inclusive environment where ideas thrive.
- Customer‑Centric Mindset: Deep empathy for end‑users, ensuring every decision enhances the homeowner or professional’s experience.
- Financial Acumen: Comfortable working with P&L statements, margin analysis, and ROI calculations.
- Communication Excellence: Storytelling talent that can simplify complex concepts for varied audiences—executives, sales teams, and external partners alike.
- Technology Fluency: Comfortable navigating digital collaboration tools (e.g., Teams, Slack) and marketing automation platforms.
- Results Orientation: Data‑driven, goal‑focused, and relentless in pursuit of measurable outcomes.
Career Growth & Learning Opportunities
American Woodmark invests heavily in the professional development of its people. As a Channel Manager, you will have access to:
- Leadership development programs that prepare you for senior‑level roles such as Director of Channel Marketing or Vice President of Brand Strategy.
- Mentorship from seasoned executives who have built successful retail partnerships across the industry.
- Cross‑departmental rotations that broaden your expertise in product development, supply chain, and sales operations.
- Tuition assistance for advanced certifications (e.g., Certified Product Manager, Digital Marketing Specialist).
- Opportunities to present at industry conferences, publish thought leadership, and represent American Woodmark on high‑visibility panels.
Compensation, Perks & Benefits – Designed for Your Well‑Being
We recognize that great talent deserves great reward. While exact figures are based on experience, the compensation package includes:
- Competitive base salary aligned with market benchmarks for channel leadership.
- Performance‑based annual bonus tied to channel revenue, market share, and strategic milestones.
- Comprehensive health, dental, and vision insurance plans with employee‑plus‑family coverage options.
- Generous paid time off—including vacation, sick leave, and paid holidays—plus flexible work‑from‑home arrangements.
- 401(k) retirement plan with company match to help secure your financial future.
- Education assistance, tuition reimbursement, and support for professional certifications.
- Employee assistance programs, wellness initiatives, and mental‑health resources.
- Relocation assistance if required, and a robust employee referral program.
Our Culture – Where Innovation Meets Collaboration
At American Woodmark, our culture is built on three pillars:
- Excellence: We set high standards for product quality, customer satisfaction, and operational performance.
- Collaboration: Open communication, cross‑functional teamwork, and a shared sense of purpose drive our success.
- Growth: Continuous learning, empowerment, and a mindset of curiosity fuel both personal and organizational development.
Our remote‑hybrid model allows you to work from the comfort of your home while staying connected to a vibrant, supportive team. We celebrate diversity, champion inclusion, and encourage every employee to bring their authentic selves to work.
How to Apply – Take the Next Step Toward Your Future
If you are ready to lead a high‑impact channel, shape brand strategy for one of the nation’s largest home‑improvement retailers, and grow your career in a dynamic, purpose‑driven company, we want to hear from you today. Submit your resume, a compelling cover letter highlighting your relevant achievements, and any portfolio materials that showcase your strategic acumen.
Are You the One We’re Looking For?
Apply now and join a team where your ideas matter, your leadership is valued, and your career trajectory is limitless.
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