Kepler is a company that focuses on engineered marketing to enhance brand-consumer relationships through data and technology. The Client Solutions Analyst - Digital Marketing will manage digital marketing campaigns, collaborating with clients and teams to optimize and analyze campaign performance.
Responsibilities
- Become an expert in leveraging digital media channels for maximum impact – including display (banner ads), search (Google, Yahoo!/Bing), social (Facebook, Twitter, Pinterest) and online video (Hulu, YouTube), among others
- Work directly with clients, platform partners, and internal teams to understand business and marketing goals, leveraging analytics to advance these goals
- Provide input and guidance around campaign design and innovation in support of client business objectives
- Launch and actively optimize and manage campaigns across trading platforms
- Contribute to weekly, monthly, and annual client insights and strategy reports; contribute to all aspects of ongoing program analysis
- Lead day-to-day client & partner communications
- Manage projects across multiple internal & external stakeholders, helping to prioritize efforts and guide progress
- Understand and comply with company best practices
- Own management of campaigns across various platforms (i.e. Paid Search, Paid Social, Programmatic Display, Native, Video/Audio, etc.) including:
- Manage daily spend to be in line with daily and monthly budget targets
- Perform daily optimizations to ensure campaigns meet client’s target KPIs (i.e. manual bid adjustments or algorithm adjustments for automated bidding)
- Ensure campaign quality (i.e. appealing ad disapprovals, troubleshooting errors, monitoring ad fraud, etc.)
- Use platform management tools to manage budgets, bids, keywords, ad groups/ad sets, ads, etc
- Ad Optimization: conduct analyses and identify opportunities for new ad creation and regular A/B testing
- Monitor and analyze competitor activity through competitor monitoring technology and provide key insights and trends to internal team and external clients
- Own vendor relationships to identify areas of opportunity within platforms to improve overall program
- Identify, research, and propose new testing and optimization ideas to drive campaign performance
- Create and ensure accurate reporting to account/client specifications & KPI’s
- Monitor & analyze data, via daily, weekly, monthly reports, or on an ad hoc basis to drive optimization decisions and effectively manage performance
- Ensure client accounts are maintaining performance against primary KPIs
- Formatting QA for all client deliverables to ensure brand guidelines are met and all deliverables are shared with no errors in data, spelling, grammar, etc
- Work with your team to formulate and present performance insights to clients on a weekly, monthly, and quarterly basis
- Interpret and share performance reporting data for clients on a regular/ ad-hoc basis
- Pull and format data for client facing performance reports and optimization readouts
- Conduct regular platform “deep-dives” to understand changes in performance and identify primary causes (i.e. changes in ad costs, shifts in spend allocation, changes to conversion rates, etc.)
- Generate initial insights for performance reports and optimization readouts
- Draft performance readouts to client, applying data-driven storytelling principles to thoroughly and concisely communicate relevant information
- Accurate and timely billings and reconciliation
- Own scheduling for internal and external meetings (client, vendor)
- Take notes during all meetings and write clear, concise meeting recaps where applicable
- Assist your leader in managing client communications
- Own trafficking and build process with Campaign Ops team including campaign ops form submission, troubleshooting, and QA for KIP and platform builds
- Deeply understand the status of all projects and ensure the team stays on track to deadlines through daily progress check-ins and escalates any workload/capacity concerns to senior analysts
- Manage upkeep of internal and external project management tools/documents (e.g. Asana, daily priorities document, etc.)
- Proactively reach out to colleagues to provide support on other clients
- Continually seek out areas to continue learning and developing professional skill set
- Attend vendor calls and office hours, monitor platform-related Slack channels; surface new product features and testing opportunities to team, track and share industry trends
Skills
- Bachelor's degree
- Strong interest and/or experience in marketing and client services, ideally in digital media (display, social, video and search)
- Strong analytical skills, and comfort with MS Excel, data analysis and internet technologies
- Excellent listening and communication skills with strong ability to create and build relationships
- Ability to self-manage, juggle multiple priorities, and pay strong attention to details
- Ability to contribute to fast-paced, entrepreneurial, team-based environment
Benefits
- Healthcare/Dental/Vision
- Unlimited PTO
- Group RRSP Contributions
- $75/mo Wellness Stipend
- $100/mo Mobile Phone Stipend
- $50/mo Internet Stipend
- $500/yr Annual Learning Stipend
- $2,000/yr Annual Tuition Stipend
- One-time $200 New Hire Home Office Equipment Stipend
- Parental Leave - 16 week primary caregiver / 6 week secondary caregiver leave
- Annual Work From Anywhere 4 weeks per year
Company Overview
We’re on a mission to demystify the digital universe. It was founded in 2012, and is headquartered in New York, New York, USA, with a workforce of 501-1000 employees. Its website is https://www.keplergrp.com.
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