Job Description:
• Build and deploy customer journeys using TTC’s CRM and email marketing platform (Marketing Cloud).
• Utilize email templates that reflect brand voice, tone, and visual identity.
• Utilize data extensions as needed to create personalized and dynamic emails.
• Work with Sr CRM Manager to segment audiences for personalized communications.
• Conduct A/B testing for subject lines, CTAs, send times, and creative layout.
• Monitor and report on key performance metrics (open rate, click rate, conversions).
• Ensure all emails are CAN-SPAM and GDPR compliant.
Requirements:
• 5+ years of experience in email marketing, preferably B2B.
• Expert with Salesforce Marketing Cloud.
• Expert in email design best practices and HTML/CSS for formatting.
• Excellent organizational and time management skills.
• Strong attention to detail and commitment to accuracy.
• Ability to work independently and cross-functionally.
Benefits:
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