Job Description:
• Lead end-to-end email campaign management including strategy, design (using existing templates), production, copy-editing, distribution, and reporting
• Design and build a variety of emails—from conversion-focused sales campaigns to season announcements, event reminders, donor communications, and audience engagement
• Utilize Tessitura (CRM) to pull lists, segment audiences, and track performance; execute campaigns through Wordfly (email platform)
• Ensure impeccable standards in grammar, style, and brand alignment across all campaigns
• Coordinate multiple campaigns simultaneously while meeting strict deadlines aligned with performance schedules and sales initiatives
• Collaborate closely with Marketing, Box Office, Advancement, and PR teams to coordinate messaging and timing
• Track and report on key metrics including open rates, CTR, and conversions, delivering regular campaign summaries
• Test deliverability across devices and email clients to optimize performance
• Maintain brand stewardship, crafting emails that embody the brand's unique voice and visual identity
• Work with audience segments including subscribers, single ticket buyers, and prospects
• Collaborate with freelance copywriters, designers, photographers, and external vendors
• Document all processes you establish as new SOPs are developed
Requirements:
• 3+ years of digital marketing experience with strong email marketing expertise
• Proficiency with email marketing platforms (Tessitura and Wordfly experience highly preferred; Mailchimp or Klaviyo experience also valuable)
• Experience with CRM tools that have integrated email marketing capabilities
• Proven track record managing multiple email campaigns targeting different audiences
• Strong copy-editing and proofreading skills with meticulous attention to grammar, messaging, and clarity
• Analytical mindset with ability to track metrics and optimize for higher conversion rates
• Knowledge of email deliverability testing across devices and clients
• Experience with clients or organizations that have a ticket sales component (bonus)
• Familiarity with Asana for project management tracking (helpful but not required)
• Process-driven approach with ability to create and follow SOPs
• Performing arts or adjacent industry experience is a bonus
• Resourceful, tenacious, and resilient with a sense of humor
• Passion for supporting team success.
Benefits:
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