Events and Marketing Coordinator

Manufacturing is undergoing its fourth industrial revolution, with factory operations increasingly driven by real-time applications that combine process and context data with advanced ML and AI algorithms. This is unlocking a staggering opportunity to improve the efficiency and productivity of existing manufacturing processes. 

As a Manufacturing AI company, Oden is at the forefront of this revolution. We combine large-scale data processing architectures and advanced AI and ML algorithms within the Oden platform so manufacturing operations teams can continuously monitor, analyze, and optimize their production, across a diverse set of processes and conditions. Our goal is to maximize efficiency, sustainability, and competitiveness in the manufacturing domain - to help True Makers Make Things Better!

• We obsess over customers. Everything we do is to create profound results and delight for our customers. Every Viking cares about the purpose of the product and company, and prioritizes work based on customer end results. When in doubt, we go to the Gemba – we’re happy to put on steel toe boots and hit the factory floor to work with the production manager.

• We move fast and follow through – we live by transparent and scientific thinking, act with urgency, and put in the work to find the best ideas with those around us.

• We elevate each other by giving and receiving direct, honest feedback and holding ourselves and others to a high standard to help the team rise, deliver, and win together.

• “Be True Makers to Serve True Makers.” We’re building a community that fuels innovation and accelerates our pace and impact. We always ask if there’s a better way to do something, even if it's unconventional – then we try it. We aim for bold yet simple solutions that cut through complexity and drive meaningful progress.

Role Summary

We are seeking an Events & Marketing Coordinator to join our team, reporting to the co-founder. In this role, you will dedicate 50–75% of your time to planning and executing events including tradeshows, webinars, and customer engagements that drive Oden’s field marketing strategy. You will partner closely with Sales and Marketing to understand attendee profiles, tailor messaging, and create campaigns that deliver measurable ROI in the form of lead generation, pipeline contribution, and customer engagement. The remaining scope of the role will support broader marketing initiatives such as content, social media, and campaign execution. This is an ideal opportunity for someone who is highly organized, thrives in a fast-paced environment, and is scrappy and resourceful. If you are energized by making an impact and shaping how our brand connects with customers, we would love to hear from you.

Responsibilities

Lead the budgeting, planning and execution of 20+ events, including tradeshows, webinars, and customer/partner engagements, and drive Oden’s strategy for overall in-person engagement with customers, prospects, and partners

• Lead the budgeting, planning and execution of 20+ events including tradeshows, webinars, and customer/partner engagements, and drive Oden’s strategy for overall in-person engagement with customers, prospects, and partners

• Partner with Sales and Marketing to understand attendee profiles, tailor event messaging, and align campaigns to target audiences.

• Develop strategies to measure ROI and ensure events contribute meaningfully to pipeline and revenue. Present and report on event spend, effectiveness, and ROI.

• Manage event registration, attendee correspondence, and on-site coordination

• Support event messaging, content development, performance reporting.

• Build pre-event campaigns (emails, landing pages, social posts) to drive attendance and engagement.

• Coordinate post-event follow-up campaigns, including thank-you emails, nurture sequences, and content recaps.

• Coordinate the logistics and shipment of marketing materials, promotional merchandise, and booth equipment

• Cultivate vendor relationships and efficiently manage invoice processing and payments.

• Develop and maintain project timelines, ensuring alignment among all stakeholders.

• Facilitate webinar setup and execution using platforms such as Zoom

• Track lead capture, data integration, and analyze post-event performance metrics. Measure ROI, track pipeline influence, and provide post-event reporting tied to revenue impact.

• Assist with social media scheduling, posting, and content amplification connected to events.

• Support creation and editing of marketing collateral, including case studies, blogs, and email campaigns.

• Collaborate with Product and Customer Success teams to capture customer stories and testimonials.

• Repurpose event content into blogs, case studies, or social assets to extend reach.

• Support Sales with event-driven collateral such as one-pagers, decks, and customer stories.

• Roll up event metrics into broader marketing dashboards and reports.

Qualifications

• 2-5 years of experience in B2B SaaS, manufacturing, or related industry event planning.

• Demonstrated success in planning and executing a variety of events.

• Proficiency in basic Demand Gen concepts to maximize event effectiveness

• Experience with HubSpot, Salesforce, or similar CRM/marketing automation tools.

• Comfortable working with data and producing basic reports.

• Knowledge of event industry trends and best practices

• Results-oriented with meticulous attention to detail

• Exceptional time management skills, with a proven ability to perform under pressure and meet deadlines.

• Exceptional communication and interpersonal skills

• Highly organized with the capacity to manage multiple projects concurrently.

• Flexibility to work outside of regular business hours when required for events

• Proven ability to work autonomously in a remote setting while fostering strong team collaboration

• Travel will be required as needed for events

• Applicants must be authorized to work in the United States. Currently, Oden Technologies is unable to sponsor employment visas

We anticipate the base salary band for this role will be between $65,000 and $95,000, in addition to equity and benefits. The salary at offer will be determined by factors such as the candidate’s experience, knowledge, skills, and abilities, as well as internal equity among our team.