Introduction to YETI
At YETI, we believe that time spent outside is more valuable than ever, and our gear is designed to make that time extraordinary. As a leader in the outdoor industry, we're committed to creating high-quality products that enable our customers to make the most of their adventures. Our team is passionate about the outdoors and dedicated to delivering exceptional customer experiences. We're BUILT FOR THE WILD, and we're looking for a talented Copywriter to join our team.
Job Overview
We're seeking a skilled Copywriter to play a critical role in the ideation, storytelling, and copywriting of YETI's best-in-class advertising. As a flexible and versatile writer, you'll be responsible for crafting compelling stories, product copy, headlines, and marketing communications across multiple channels. This is an exciting opportunity to join our creative team and contribute to the development of innovative marketing campaigns that inspire outdoor enthusiasts.
Key Responsibilities
- Deliver high-quality, detail-oriented, and engaging stories, both long and short
- Brainstorm, concept, and present story ideas and copy campaign support
- Collaborate with a cross-functional team, including designers and photographers, to produce exceptional work
- Be a team player, receiving feedback and comments from all stakeholders openly and incorporating them into your work
- Represent the YETI brand in interviews and conversations with key characters and ambassadors
- Work on tight timelines and manage multiple projects concurrently
Examples of Projects You May Work On
- Editorial features, such as "Portraits of Courage" and "Making a Home in the Wild"
- Campaigns, including the "Black Color Campaign" and "High Desert Clay"
- Product copy and headlines for YETI's website, social media, and marketing materials
Qualifications and Attributes
To be successful in this role, you'll need:
- A Bachelor's degree in a relevant field, such as English, Journalism, or Communications
- At least 2 years of experience in an advertising or in-house creative position, with experience working with consumer product brands preferred
- At least 3 years of experience in storytelling and copywriting, with a portfolio that showcases your ability to craft compelling narratives
- Outdoor experience and a passion for the outdoors are preferred, but not required
- Experience in both print and digital advertising/marketing, with a mastery of written communication in both short- and long-form
- Demonstrated ability to deliver the perfect tone and strategic thinking, with the capacity to solve problems and offer creative solutions
- An excellent portfolio website that showcases your writing and creative abilities
- A positive, energetic, and collaborative approach to work, with the ability to thrive in a fast-paced environment and manage multiple projects concurrently
Skills and Competencies
In addition to the qualifications listed above, we're looking for a candidate with:
- Exceptional writing and storytelling skills, with the ability to craft compelling narratives that engage and inspire
- Strong communication and collaboration skills, with the ability to work effectively with cross-functional teams
- Strategic thinking and problem-solving skills, with the ability to offer creative solutions and deliver results
- A passion for the outdoors and a deep understanding of the YETI brand and its values
Career Growth Opportunities and Learning Benefits
At YETI, we're committed to helping our employees grow and develop in their careers. As a Copywriter, you'll have access to:
- Training and development programs, including workshops and conferences
- Mentorship and coaching from experienced professionals in the industry
- Opportunities to work on high-profile projects and campaigns, with the potential to receive industry recognition and awards
- A collaborative and supportive work environment, with a team that's passionate about the outdoors and dedicated to delivering exceptional customer experiences
Work Environment and Company Culture
Our headquarters in South Carolina offers a unique and dynamic work environment, with a range of amenities and perks, including:
- A free gym on campus, with access to fitness classes and personal training
- A campus store, with discounts on YETI products and gear
- Onsite food and beverage options, including a café and snack bar
- Regular social events and activities, including lunch and learns, pop-up shops, and YETI ambassador meet and greets
- A gear storage program, with access to canoes, kayaks, camping equipment, and more
Compensation, Perks, and Benefits
We offer a competitive salary range of $30-40 per hour, depending on experience, as well as a range of benefits and perks, including:
- Comprehensive medical, dental, and vision plans
- A competitive 401k package, with matching contributions
- Generous paid time off and holiday policies, with 11 paid holidays per year
- Maternity and bonding leave, with support for new parents
- Employee and external business discounts, with access to exclusive deals and promotions
- Opportunities to give back to the community, with a paid volunteer day per year
Conclusion
If you're a talented and passionate Copywriter looking for a new challenge, we encourage you to apply for this exciting opportunity. As a member of the YETI team, you'll have the chance to work on high-profile projects, collaborate with a talented team of professionals, and contribute to the development of innovative marketing campaigns that inspire outdoor enthusiasts. Don't miss out on this opportunity to join a dynamic and growing company that's BUILT FOR THE WILD. Apply today and take the first step towards an exciting and rewarding career with YETI.
Apply Now