Fractional Sales Development Representative (Remote | Eastern Time | Contract-based)
Summary
We are seeking a proactive and results-driven Fractional Sales Development Representative (SDR) to support outbound and inbound lead generation for a modern digital transformation and consulting organization.
This role focuses on structured outreach, qualification, and booking high-quality meetings. You will use CRM workflows, messaging frameworks, and prospecting tools to build a predictable pipeline.
Key Responsibilities
Outbound Prospecting & Pipeline Growth
•Perform daily outreach via LinkedIn, email, and CRM-driven sequences.
• Identify high-fit prospects based on defined buyer personas and segments.
• Personalize outreach using templates, research, and approved messaging.
• Maintain consistent follow-up through structured cadences.
Lead Qualification
• Qualify inbound and outbound leads using scripts and scoring criteria.
• Capture accurate notes and maintain up-to-date records in the CRM (HubSpot or Jira Service Management).
• Prioritize leads based on engagement signals and defined guidelines.
Meeting Scheduling & Handoff
• Book qualified meetings for designated team members.
• Provide complete handoff notes and context for smooth next steps.
• Ensure meetings meet quality and relevance standards.
Campaign & Event Support
• Support outreach for webinars, virtual sessions, workshops, and digital campaigns.
• Assist with follow-up sequences related to events or promotions.
Reporting & Accountability
• Submit weekly reports on outreach volume, responses, conversions, and booked meetings.
• Maintain strong CRM hygiene and activity logging.
• Suggest improvements to outreach strategy based on results.
Ideal Candidate
• Strong written communication and cold-outreach ability.
• Confident initiating conversations with senior professionals.
• Organized, reliable, and comfortable working independently.
• Familiar with structured sales sequences and CRM-driven workflows.
• Comfortable using templates, research, and thoughtful personalization.
Qualifications
• 2+ years experience in SDR/BDR, lead generation, or appointment setting.
• Experience with CRM systems (HubSpot preferred) or Jira for structured workflows.
• Familiarity with LinkedIn prospecting tools and email outreach platforms.
• Background in technology, consulting, or professional services is helpful but not required.
Key Performance Indicators (KPIs)
• Outreach volume (daily/weekly)
• Engagement and reply rates
• Qualified leads generated
• Meetings booked
• Conversion rates
• CRM activity accuracy
• Event-related outreach performance
Apply Now
Apply Now