Job Description:
• Own the Growth Engine Design and execute user acquisition strategy to scale MicroCo’s mobile video app audience.
• Architect Acquisition Funnels Develop and optimize multi-channel campaigns across paid, earned, and organic channels.
• Organizational Strategy and Cross-Functional Partnering Design and build team (over-time) that grows in relation to the business.
• Measure What Matters Define analytic requirements, KPIs and dashboards for CAC, LTV, ARPU, and retention.
• Balance Art and Algorithm Oversee creative strategy and testing frameworks blending performance rigor with storytelling craft.
• Orchestrate Agency & Platform Relationships Manage external partners and platform reps to ensure best-in-class execution.
• Build the System for Scale Partner with Product on Data to ensure data integrity across platform.
• Testing and Audience Development Lead early growth experiments, influencer seeding, and social amplification programs.
• Cross-Functional Marketing Functions Shape the brand narrative and visual identity across channels.
Requirements:
• 10+ years in growth marketing, user acquisition, or performance marketing roles.
• Proven ability to stand up growth functions and scale in a fast-paced environment.
• Deep expertise in paid UA, attribution, and lifecycle marketing.
• Excellent leadership and team building skills.
• Strong analytical skills with experience in CAC/LTV modeling and ROAS optimization.
• Ability to balance data-driven rigor with creative storytelling.
• Exceptional communication skills; comfortable engaging with executives and external partners.
Benefits:
• Competitive cash compensation
• Meaningful ownership in the company’s growth
• Potential performance-based bonus
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Apply Now