Job Title: Growth Marketing Specialist (Execution-Focused | E-commerce / DTC | Istanbul-Based Preferred)
Job Description:
We are a global health & wellness brand (biohacking, supplements, performance products), and we are looking for a hands-on Growth Marketing Specialist to support our day-to-day marketing execution with our US market.
This is an execution-focused role, and we need someone who is detail-oriented, proactive, and comfortable working across multiple marketing channels.
What You’ll Do
You will be responsible for executing and optimizing marketing campaigns, including:
Email & Retention Marketing
- Set up and manage email flows (welcome, abandoned cart, retention, etc.)
- Create and optimize email campaigns
- Run A/B tests to improve open rates, CTR, and conversions
Funnel Optimization
- Assist in improving website conversion rates
- Identify drop-off points and suggest improvements
- Support landing page optimization and testing
Paid Ads Execution
- Help set up and manage campaigns (Meta, Google)
- Monitor performance and assist with optimizations
- Work on creatives, copy, and targeting adjustments
Campaign & Growth Execution
- Launch and manage campaigns across channels
- Support influencer/affiliate campaign execution (if needed)
- Track performance and report on key metrics (CPA, ROAS, conversions)
What We’re Looking For
- 2–5 years experience in digital/growth marketing
- Strong hands-on experience with:- Email marketing tools (Klaviyo, Mailchimp, etc.)
- Meta Ads / Google Ads (basic to intermediate level)
- A/B testing and funnel optimization
- Experience working with e-commerce or DTC brands is a strong plus
- Data-driven mindset (understands metrics like CAC, ROAS, conversion rate)
- Highly organized and able to execute without constant supervision
- Comfortable working in a startup / fast-paced environment
Nice to Have:
- Experience in supplements, fitness, or wellness
- Familiarity with Shopify or similar platforms
- Experience with influencer or affiliate marketing
- Preferably based in Istanbul, Turkey
- Open to remote within Turkey
Why Join Us
- Work closely with an international team
- Opportunity to grow into a larger role as the business scales