Join the University of Miami's Enrollment Technology Team as a Manager, Enrollment Technology - Remote Work
The University of Miami, a renowned institution dedicated to excellence in education, research, and innovation, is seeking an experienced Manager, Enrollment Technology to join our Enrollment Technology team remotely. As a key member of our team, you will play a crucial role in designing, implementing, and optimizing email automation campaigns to support the institution's communication strategies. If you have a passion for leveraging technology to enhance enrollment processes and a strong understanding of CRM systems, automation, data segmentation, and email marketing best practices, we encourage you to apply for this exciting opportunity.
About the University of Miami
The University of Miami, located in Coral Gables, Florida, is a private research university that has been a leader in higher education for over 90 years. With a strong commitment to academic excellence, innovation, and community engagement, we offer a diverse range of undergraduate and graduate programs across 12 schools and colleges. Our institution is dedicated to fostering a culture of inclusivity, diversity, and intellectual curiosity, and we seek talented professionals who share our values.
Job Summary
The Manager, Enrollment Technology will support the Enrollment Technology team in designing, implementing, and optimizing email automation campaigns to enhance engagement and streamline communications. This role will focus on creating personalized, trigger-based email workflows within the CRM to improve the efficiency of communications. The ideal candidate will have a strong understanding of CRM systems, automation, data segmentation, and email marketing best practices.
Key Responsibilities
- Provide day-to-day administration and maintenance of the CRM, including admission application development, building and maintaining workflows and forms, writing rules and queries, building portals and dashboards, loading datasets, and assisting with event management and communications.
- Design, document, and test new CRM Slate functionality and additional integrations to advance Enrollment Technology operations.
- Partner with end users to gather requirements and translate them into business functionality.
- Make recommendations for CRM-related solutions to meet the business requirements of the enterprise.
- Develop, edit, and maintain business process documentation, training materials, and user guides.
- Conduct training sessions to implement new or improved systems and procedures.
- Monitor the accuracy of data and recommend needed changes or improvements.
- Assist in the development and maintenance of a data dictionary for Enrollment Technology-related systems.
- Recommend and follow best practices with regards to system maintenance, configuration, development, testing, data integrity, etc.
- Complete regular internal system audits and report findings to the Director of Enrollment Technology.
Department-Specific Functions
- Build, format, and schedule targeted email communications in the CRM.
- Create and manage automated email workflows for various communication needs (e.g., lead nurturing, event reminders, application follow-ups).
- Use CRM data to develop highly segmented email lists and automate personalized email content based on specific behaviors, demographics, or past interactions.
- Analyze performance data to improve automated workflows and identify email effectiveness in the constituent journey.
- Build and monitor fail-safe workflows that handle undelivered emails or errors.
- Regularly audit automation setups to ensure all processes are functioning properly and delivering accurate content at the right time.
- Ensure all email communications follow established business processes and adhere to review protocols.
- Work with various stakeholders to ensure the consistency and accuracy of email messages and information dissemination.
- Perform minor web copy edits to ensure content remains up-to-date and relevant.
- Monitor email performance, including open rates, click-through rates, and conversions.
Requirements
Education and Experience
A Bachelor's degree in Marketing, Communications, Information Technology, or a related field and a minimum of 5 years of relevant experience are required for this position.
Essential Qualifications
- Proficiency in email automation platforms and tools.
- Familiarity with HTML/CSS for email design and formatting.
- Strong analytical skills, including experience using email marketing analytics (e.g., open rates, CTR, conversions) and CRM reporting to improve campaign performance.
- Knowledge of compliance standards (e.g., GDPR, CAN-SPAM) for email marketing.
- Experience with CRM systems (Salesforce, Slate, or similar) and email marketing platforms.
- Basic understanding of HTML and web content management systems (CMS) for minor web edits.
Preferred Qualifications
- Experience with marketing automation platforms and tools.
- Familiarity with data segmentation and personalization techniques.
- Knowledge of best practices in email marketing, including subject line optimization, sending times, and frequency of communications.
Skills and Competencies
- Ability to work both independently and as part of a team in an office characterized by a high volume of emails and marketing initiatives.
- Willingness to learn new software as required.
- Strong analytical and problem-solving skills.
- Excellent communication and interpersonal skills.
- Ability to prioritize tasks and manage multiple projects simultaneously.
Career Growth Opportunities and Learning Benefits
The University of Miami offers a range of career growth opportunities and learning benefits, including:
- Professional development and training programs.
- Mentorship and coaching opportunities.
- Competitive salary and benefits package.
- Opportunities for advancement and career growth.
Work Environment and Company Culture
The University of Miami is committed to fostering a culture of inclusivity, diversity, and intellectual curiosity. Our work environment is characterized by:
- A collaborative and dynamic work environment.
- A commitment to diversity, equity, and inclusion.
- Opportunities for professional growth and development.
- A range of employee benefits and perks.
Compensation, Perks, and Benefits
The University of Miami offers a competitive salary and benefits package, including:
- Competitive salary.
- Comprehensive health insurance.
- Retirement savings plan.
- Paid time off and holidays.
- Opportunities for professional development and training.
How to Apply
If you are a motivated and experienced professional looking to join a dynamic team, we encourage you to apply for this exciting opportunity. Please submit your application, including your resume and cover letter, through our online application portal.
We are an Equal Opportunity Employer
The University of Miami is an equal opportunity employer and welcomes applications from diverse candidates. We are committed to creating a workplace that is inclusive, respectful, and free from discrimination.
Apply Now!
Don't miss this opportunity to join our team and contribute to the success of the University of Miami. Apply now and take the first step towards a rewarding career in enrollment technology!
Apply Now