As relentless advocates for intelligent nutrition, NOVUS delivers advanced technology, rooted in scientific research designed to help animals reach their full potential. Driven by our passion for science and our intrinsic innovation, we work alongside animal producers and owners around the globe, to help create a world where we feed solutions instead of treating problems.
Why choose NOVUS:
Robust Benefits Package: Market-competitive compensation and locally selected benefits in every country where we operate.
Hybrid Work Model: We are committed to your work-life balance. Our hybrid work model lets you thrive whether you're at the office or working remotely.
Comprehensive Well-Being: Our employees’ well-being matters. We offer a variety of programs to support physical, mental, and emotional health.
Expect to be inspired, to innovate, and to make a lasting impact in the world of animal nutrition globally by joining colleagues in over 80 countries, devoted to transforming the animal nutrition industry.
NOVUS is Made of More™. More science. More insight. More inspiration. It’s called intelligent nutrition — and it’s how we show the world what we’re made of.
Are you ready to show the world what you’re made of?
Role Description
Under the supervision of the Global Marketing Communications Manager, this role receives a moderate level of guidance and direction to drive the execution and continuous improvement of marketing communication strategies. Working with the global marketing team, the marketing and communications specialist will lead the development and implementation of a cross-platform marketing communications plan that supports the business strategies and objectives for the swine and poultry industries in EMEA (Europe, Middle East and Africa).
General Responsibilities
- Own and drive marketing communication initiatives from conception to execution, ensuring stakeholder alignment and business success.
- Drive the planning, execution, and continuous optimization of marketing communication campaigns, ensuring alignment with business goals and maximizing engagement, lead generation, and brand awareness.
- Design and implement integrated, multi-channel marketing communication strategies across digital, print, social media, events and PR including event management.
- Develop and maintain a clear MarCom roadmap, ensuring projects progress efficiently while adjusting for new business priorities and opportunities.
- Develop compelling, audience-specific messaging that clearly communicates the value proposition of NOVUS products and solutions, ensuring consistency across all communication channels.
- Write, proofread, and edit creative and technical content for various platforms.
- Develop marketing materials, ensuring alignment with brand guidelines and customer pain points.
- Direct and manage external agency partners and vendors, ensuring timely execution, innovation, and effectiveness in campaign delivery.
- Support and execute thought leadership initiatives, including white papers, blogs, webinars, and speaking engagements to position NOVUS as an industry leader.
- Ensure all marketing communications reinforce NOVUS’ brand positioning and market differentiation in the swine and poultry sectors.
- Proactively identify opportunities and gaps in current marketing communications efforts and implement solutions to improve campaign effectiveness.
- Analyze industry trends and provide strategic recommendations to enhance marketing effectiveness and customer engagement.
- Use marketing analytics tools (Google Analytics, Salesforce, HubSpot, etc.) to track performance, optimize marketing strategies, and ensure continuous improvement.
- Implement performance tracking methodologies to refine messaging and optimize campaign success.
- Develop relationships with key media publications and editors in EMEA.
- Serve as the primary marketing and communications contact for EMEA poultry and swine businesses, engaging proactively with key internal and external stakeholders.
- Continuously explore and propose innovative marketing communication tactics, leveraging emerging technologies, digital platforms, and industry trends.
- Lead cross-functional collaboration to align MarCom initiatives with sales and business development goals, ensuring a seamless go-to-market approach.
Knowledge/Skills/Experience
- Bachelor’s degree in Animal Science, Life Science Communications, Marketing, Business, or a related field, OR comparable training with 4+ years of experience in marketing and/or marketing communications within the agriculture/animal nutrition industry.
- Strong awareness of EMEA poultry and swine industries, including economics and key drivers.
- Proven ability to develop and drive strategic marketing campaigns, identify opportunities, and adjust marketing efforts based on insights.
- Ability to synthesize complex information and provide actionable analysis.
- Experience with brand positioning, thought leadership initiatives, and storytelling to enhance market presence.
- Strong leadership and ownership mindset with the ability to drive projects forward, ensure deadlines are met, and make proactive adjustments as needed.
- Strong collaboration skills with global cross-functional teams.
- Ability to manage competing priorities in a fast-paced, multicultural organization.
- Experience with multi-channel marketing strategy development and execution.
- Strong understanding of digital marketing, CRM, and analytics tools (Google Analytics, Salesforce, HubSpot, etc.).
- Customer-focused mindset, ensuring marketing strategies align with industry needs and challenges.
- Proactive, problem-solving approach, with the ability to drive innovation and efficiency.
- Excellent oral and written communication skills.
Other Essential Requirements
- Fluent in English, Spanish is a plus.
- 25% travel
Cross-functional relationships (CFRs)
- Marketing, Legal, Regulatory, Customer Service, IT, Sales, External agency partners
Expected Behaviors at NOVUS
- As a Marketing Communications Sr. Specialist at NOVUS, you are expected to embody the company’s core behaviors:
- Customer Orientation: Develop and execute marketing strategies that prioritize customer needs, ensuring engagement and alignment with industry stakeholders.
- Innovative Growth: Leverage emerging trends and creative approaches to enhance marketing communications and drive competitive advantage.
- Ownership: Demonstrate accountability and initiative, taking responsibility for the success of marketing communication initiatives.
- Collaboration: Foster strong relationships with internal and external stakeholders, ensuring seamless communication and teamwork.