Horizon Next is one of the industry's most innovative and data-driven marketing organizations. The Media Planner, Digital will be responsible for media negotiating and buying, digital media strategy, campaign management, reporting and analysis, relationship management, and mentorship of junior team members.
Responsibilities
- Lead RFP creation and review of partners/site responses, compiles proposal analysis and drive partner negotiations
- Maintain accuracy of insertion orders within internal systems tool to reserve advertising space and is responsible for accuracy of plan details and confirmation of delivery ensuring proper protocol
- Ensures collaboration with key partners during planning process, including Partners, Creative Agencies and biddable activation teams (e.g. Paid Search, Paid Social, Programmatic)
- Work alongside other Horizon Next teams (Business Solutions, Investment, etc.) towards 360 partnerships, incorporating relevant extensions
- Collaborate with Horizon Next Paid Social team to monitor, manage and optimize activations across Facebook, Twitter and other relevant social environments
- Collaborate with assistant planners, senior planners, and supervisors for strategy and plan development
- Employ Horizon Next’s suite of planning, evaluation and buying tools for application/analysis into competitive landscape, target digital consumption support, plan development and reporting
- Participate in team brainstorms to kick off plan and consideration set development
- Monitor trends, tools, opportunities and applications in biddable environments, and appropriately apply that knowledge in conjunction with performance teams
- Create and present media specific documents such as media plans, objectives and strategies decks, and other related functions
- Oversee trafficking and site tagging, follow through to ensure sites are enabled, and functioning properly, QA’ing all pixels
- Issue specs documents and ensure all materials are received from creative agency
- Oversee creation of campaign post launch information such as screenshots, links and placement information to demonstrate proof of placement for clients
- Work alongside assistant on post campaign reconciliation and billing
- Monitor and report weekly on biddable and direct channel performance, providing an active voice communicating optimization opportunities and challenges
- Parse through large datasets to provide critical thinking and analysis, as well as draw conclusions and discover actionable implications
- Collaborate with Horizon Next Analytics & Business Intelligence teams to aggregate data and ensure standardization across Next accounts
- Responsible for providing data for dashboards/Excel trackers, as needed by account, ensuring accuracy and validity of data shown
- Collaborate with Senior Planner and Supervisor to identify problems and recommend solutions
- Keep Senior Planner and Supervisor updated on the status and timing of deliverables
- Engage and effectively interact with other Horizon Next departments, i.e. Business Solutions, Traffic, Operations
- Apply knowledge of current/previous clients’ specific business and industry to enhance and further relationships
- Contribute to other junior team member(s) development (train Assistant Planners, onboard new Planners)
Skills
- A strong writer and presenter
- A left and right brain thinker – a data-powered strategist
- An independent worker with strong time management and organization skills
- A problem solver with foresight and the ability to develop creative solutions
- Detail oriented with commitment to follow through
- Nimble and flexible to succeed in a fast-paced environment
- A strong team player, willing to roll up your sleeves
- Interested in the digital landscape and a desire to innovate and keep up with trends
- A supporter of and advocate for diversity, equity and inclusion
- 1+ years previous digital media experience
- Basic knowledge of advanced analytics and performance media
- Familiarity with marketing principles, analytics and concepts
- Skilled in Excel and PowerPoint with the ability to discuss how those functions can or should be applied relative to the media planning process
- Experience with third party ad servers
- Familiarity with biddable channels and partner direct
Benefits
- Health insurance coverage
- Life and disability insurance
- Retirement savings plans
- Company paid holidays
- Unlimited paid time off (PTO)
- Mental health and wellness resources
- Pet insurance
- Childcare resources
- Identity theft insurance
- Fertility assistance programs
- Fitness reimbursement
Company Overview
Horizon Next is one of the industry's most innovative and data-driven marketing organizations and sits at the intersection of three constantly changing landscapes: people, data, and media. It was founded in 1989, and is headquartered in New City, New York, USA, with a workforce of 201-500 employees. Its website is https://www.horizon-next.com.
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