Samsung Electronics Canada is seeking a creative storyteller for the role of Senior Specialist I in Social Media Content. The incumbent will be responsible for designing and producing engaging social media content across various platforms, collaborating with internal teams and external agencies to enhance Samsung's brand perception among Canadian consumers.
Responsibilities
- Responsible for designing and producing compelling local social media content (photography or video including social copy) from conception to delivery across varies LOBs (Mobile Experiences, Consumer Electronics, Direct to Consumer and Corporate Brand) and locations (studio, events, stores, etc.) for varies social platforms
- Build and present creative concepts to relevant stakeholders (brand and legal) to gain approvals ahead of content production. Once approved, produce assets and gain necessary approvals before posting content on @SamsungCanada handles
- Generate and edit engaging content daily (ex. original text, photos, videos, audio and news)
- Research audience preferences and discover current social media trends
- Collaborate with influencer(s) as required for them for branded content opportunities
- Attend live events as required to capture on-site content for partnerships
- Review and follow monthly global social media calendars & playbooks for organic content
- Determine how global content fits within local content calendar, maintaining level of support for product and corporate mandatory content based on direction from relevant stakeholder
- As required from brand leads, edit copy and titles to ensure legal compliance
- Manage inbound requests by standardizing content requirements from all relevant stakeholders for efficient and timely posting of content
Skills
- Undergraduate or College Degree in Marketing, Communications, or related field preferred
- Agency experience a plus, as well as creating (either through capturing and editing video content or using stock photography) or adapting global content to best maximize the performance and engagement of content through brand owned social platforms
- Content experience - must understand and have produced social-first content across key platforms (TikTok, Instagram, Pinterest & YouTube) adhering to platform content best practices to guide production of creative assets
- Live and breathe 'social media culture' – knowledgeable and up-to-date in different social trends, pop culture and best practices
- Expert in capturing videos using DSLR camera or mobile device & online recording techniques
- Excellent skills in the Adobe Creative Suite (Photoshop, Illustrator, Indesign, After Effects, etc.)
- Proficiency in Adobe Photoshop is MUST
- Technical production skills and experience (ie. Adobe Photoshop, Premiere Pro, etc.)
- Experience working with influencer(s) to produce branded content
- Experience using Sprinklr or other social media platform to schedule and publish content
Benefits
- Employer paid Medical and Dental coverage from day one
- Fantastic employee discount on all Samsung products
- Employee Referral program- we want great talent like you!
- Access of Samsung U for 24/7 online learning
- Virtual Pet Care-to ensure the well-being and health of your beloved furry companions
Company Overview
Samsung Electronics is a technology company that engages in consumer electronics, IT and mobile communications, and device solutions. It was founded in 1969, and is headquartered in Seoul, Seoul-t'ukpyolsi, KOR, with a workforce of 10001+ employees. Its website is https://www.samsung.com.
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