Product Marketing Manager
Teknova is looking for a talented Product Marketing Manager to join our Marketing team in a full-time capacity. As Product Marketing Manager, you will play a crucial role in driving our company’s success by developing and executing strategic product development and marketing initiatives to drive the growth of Teknova’s catalog and custom/GMP manufacturing product lines. Your role will work closely with cross-functional teams to identify product growth opportunities, bring new products to life through product development and go-to-market activities, develop and oversee ongoing marketing efforts across the Teknova product portfolio, manage and optimize multi-channel outreach campaigns, and deliver measurable results.
RESPONSIBILITES
• Lead product roadmap development with key cross-functional partners (Commercial, Operations, Quality) to identify new products and services to bolster the Teknova product portfolio
• Conduct market research and competitive analysis to identify gaps, emerging trends, and new product opportunities within the life sciences and diagnostic sectors
• Define target segments and buyer personas across biotech, pharma, diagnostics, and academic markets
• Develop and execute go-to-market strategies for new and existing Teknova products, including positioning, messaging, and launch/c
campaign plans
• Partner with the broader Marketing team on content development, collateral, digital marketing initiatives, lead generation, events to drive product awareness and
lead generation
• Manage the implementation of various paid, owned, and earned efforts, notably marketing automation workflows and lead scoring models
• Analyze customer and campaign data to identify trends, opportunities, and areas for improvement
• Utilize data-driven insights to evaluate product performance, trend to marketing activity
• Support internal training of Commercial teams required
• Foster and maintain relationships with internal support teams and external
partners
QUALIFICATIONS
• Bachelor’s degree in marketing, business, life sciences, ora related field
• 8+ years industry experience in product management, product marketing, or a related role within the life sciences, biotech, or diagnostics industry
• Demonstrated experience managing or marketing reagents, assay kits, or similar laboratory products
• Strong written and verbal communication skills, with the ability to translate complex scientific concepts for a range of audiences
• Proven ability to work independently in a collaboration yet fast-paced environment, managing multiple projects simultaneously.