Note: The job is a remote job and is open to candidates in USA. Hi-Altitude Brands is seeking a Creative Director for their Health & Wellness division to oversee the full creative function and shape the visual identity of their brands. This role involves leading a creative team, guiding strategy, and ensuring high-quality execution across various marketing channels.
Responsibilities
• Lead, mentor, and develop an 8+ person creative team (with planned expansion in 2026) across brand, performance, and direct response initiatives
• Oversee creative workflow, project prioritization, and resource allocation for multiple concurrent initiatives
• Onboard new creative talent including direct response designers, UI/UX designers, email designers, and performance-focused designers
• Set clear performance expectations and provide regular feedback aligned with company goals and OKRs
• Champion a culture of innovation, creative excellence, collaboration, and data-informed iteration
• Own and evolve the visual identity systems for Hi-Altitude's brand portfolio
• Maintain and develop brand guidelines, style guides, design systems, and visual toolkits
• Ensure cohesive and consistent creative execution across paid media, email, social, website, packaging, and all in-market brand touchpoints
• Shape and safeguard a modern, approachable, California-inspired aesthetic throughout the portfolio
• Lead creative strategy for campaigns, new product launches, packaging, websites, and overall brand storytelling
• Manage creative development for key marketing channels, including paid media (Google/Bing, Meta/TikTok), lifecycle marketing (email/SMS), and ecommerce/site design
• Deliver high-quality, conversion-focused creative that meets channel-specific performance benchmarks while upholding brand integrity
• Balance rapid production needs with the ongoing evolution of long-term brand identity
• Translate marketing insights and performance data into creative improvements through structured A/B testing, iteration, and optimization
• Collaborate closely with marketing and cross-functional leaders to prioritize initiatives and deliver creative assets on time and at a high standard
Skills
• 10+ years of experience in creative roles, including 5+ years in a senior leadership or team management position
• Direct leadership of creative teams of 5-10+ people, with demonstrated ability to manage workload, prioritize projects, and develop talent
• Experience across both brand-building creative and performance/direct-response creative—comfortable producing work that elevates brand identity and meets channel-specific performance goals
• Proven track record of delivering creative that drives commercial outcomes (e.g., CTR, CPA, ROAS, conversion rate) while maintaining strong brand standards
• Robust portfolio showcasing digital campaigns, brand identity work, paid media assets, and performance-oriented creative
• DTC or e-commerce experience with an understanding of rapid testing cycles, data-informed decision-making, and high-volume creative production
• Thrives in a fast-paced, remote-first environment with multiple stakeholders and shifting priorities
• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects) and Canva
• Familiarity with Figma or Sketch for UI/UX collaboration
• Experience using project management tools such as Asana, Monday.com, or similar
• Experience in supplements, wellness, beauty, or health-related industries, with an understanding of compliance considerations for claims and visuals
• Working knowledge of Shopify Plus, including collaborating on site updates and UX enhancements
• Background supporting subscription or retention-focused creative, including lifecycle campaigns
• Experience collaborating with external creative, media, or performance agencies, including providing briefs, reviewing assets, and optimizing based on insights
• Bachelor's degree in Design, Marketing, Communications, or a related field preferred—but equivalent experience and a strong portfolio will be fully considered
• Bonus: Exposure to Klaviyo, Shopify, or comparable e-commerce and lifecycle tools
Benefits
• Fully remote position in Los Angeles
• Generous PTO + 5 Health and Wellness days + 9 annual company holidays
• Your Birthday is a paid vacation day - take the day to celebrate your awesomeness!
• 100% company-paid base plan Medical, Dental, and Vision Insurance for employees
• 100% company-paid Life Insurance and Short-Term Disability Coverage
• 3% Employer contributions to 401(k) regardless of employee participation! (Free money)
• Matching charitable contributions up to $2,500/year
• $1200/annual Work From Home (WFH) stipend
• Free monthly employee product samples and team discounts
• Employee Referral Program
• Professional development fund for employees (We love HI-ER Education)
• And a collaborative, innovative work culture!!
• Employee recognition and rewards program
• Calm app subscription
• Pet insurance
Company Overview
• Hi-Altitude Brands is a fast-growing, industry-leading creative marketing company in California. It was founded in 2014, and is headquartered in Woodland Hills, California, USA, with a workforce of 11-50 employees. Its website is https://stingraydirect.com.
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