Note: The job is a remote job and is open to candidates in USA. Market My Market is seeking a skilled PPC Specialist to join their digital marketing team on a contract basis. The PPC Specialist will be responsible for managing and optimizing Google Ads campaigns for clients in the legal, dental, and specialty medical industries, focusing on data-driven decision making and continuous optimization.
Responsibilities
- Monitor account KPIs on a daily/semi-daily basis by analyzing performance across 7-day, 14-day, 30-day, and 90-day windows to identify trends and optimization opportunities
- Track and optimize conversion rate fluctuations with a minimum target of 5-10% improvement
- Manage total conversions and cost per conversion to maintain efficiency targets
- Conduct daily/semi-daily search term reviews and add negative keywords using correct match types to reduce wasted spend
- Implement and adjust bid adjustments on locations, devices, audiences, demographics, and ad schedules for optimal performance
- Segment conversion actions at campaign, ad group, and keyword levels to understand lead sources
- Review leads on the backend through CallRail and Unbounce to assess quality and inform optimization decisions
- Pause non-performing keywords and add converting keywords identified through search terms reports
- Restructure account architecture using phrase match and exact match targeting to maximize spend efficiency on highest-performing keywords
- Enable and manage bidding strategy experiments based on performance KPIs (e.g., 100 clicks for Max Clicks vs. 15-30 conversions for Maximize Conversions)
- Implement Search Impression Share bid strategies for highly competitive accounts
- Conduct A/B testing of ad copy and landing pages to improve campaign performance
- Refresh ad copy and pin headlines for improved CTR and quality control
- Review and optimize asset extensions including structured snippets, callouts, phone extensions, promotion extensions, location extensions, image extensions, brand names, and logo approvals
- Perform periodic conversion tracking function checks via Google Tag Manager
- Conduct periodic keyword research via Keyword Planner to ensure accounts target all relevant high-value keywords
- Review auction insights to perform competitor analysis and inform bidding strategy adjustments
- Review onboarding forms completed by Client Experience Managers (CXMs) to structure landing page design briefs for the design team
- Create comprehensive campaign spreadsheets containing ad copy, keyword research, selected keywords, and campaign settings
- Review landing page designs and campaign spreadsheets, then submit to CXM for client approval
- Coordinate with development team to schedule landing page builds and assign subdomain tasks using client credentials and Unbounce-generated code
- Build Google Ads campaigns following all platform best practices, including complete conversion tracking setup via Google Tag Manager and CallRail
- Test all conversion tracking implementations prior to campaign launch
- Gain access to client Google Business Profiles to enable location extensions and verify all assets are properly configured
- Coordinate with CXM to receive launch approval and set up payment profiles with correct credit card information
- Provide budget recommendations by analyzing cost-per-click data and Search Lost Impression Share (Budget) metrics
- Handle advertiser verification requirements by collaborating with CXM and clients to gather necessary information
- Develop detailed PPC projections with proper guidance and budget recommendations to inform campaign structure and build-out
- Execute intensive optimization during the first 3 months, implementing appropriate bidding strategies after the initial two-week learning phase
- Conduct daily or semi-daily KPI reviews and collaborate with CXM and clients on performance indicators
- Deliver client-facing calls using best practices established by the PPC Director
- Create and distribute bi-weekly reports to CXMs
- Successfully onboard and manage new accounts following Director-guided best practices
- Review LSA accounts 1-2 times per week to provide proper consultation
- Follow Director-established guidelines to deliver best practices consultation for each client
- Guide clients through the LSA onboarding process and gather all necessary information
- Review leads weekly and document quality and intake performance
- Prepare comprehensive notes and documentation for weekly EOS (Entrepreneurial Operating System) reporting to the Director
- Conduct account analysis and track optimization action items for each managed account
- Participate in team meetings and contribute to department knowledge sharing
Skills
- 1-3 years of hands-on Google Ads management experience
- Proven track record of managing multiple PPC accounts simultaneously and driving measurable results
- Strong analytical skills with proficiency in Google Analytics, Google Search Console, and Google Tag Manager
- Deep understanding of PPC best practices, keyword research methodologies, and bid management strategies
- Excellent attention to detail and ability to manage multiple priorities in a fast-paced environment
- Strong communication skills with ability to present performance data and insights to clients and internal teams
- Experience with CallRail, Unbounce, or similar lead tracking and landing page platforms
- Google Ads certification
- Experience with Local Services Ads
- Bachelor's degree in Marketing, Business, or related field
Company Overview
Market My Market offers organic and paid lead system, web design site optimization and content services. It was founded in 2012, and is headquartered in Maitland, Florida, USA, with a workforce of 11-50 employees. Its website is https://www.marketmymarket.com/.
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