Note: The job is a remote job and is open to candidates in USA. Flexispot Inc. is a globally recognized leader in ergonomic health and smart office solutions, specializing in products like height-adjustable desks and ergonomic chairs. The Sales Director – Commercial Furniture is responsible for leading and expanding B2B sales through dealer and distributor relationships within the commercial furniture industry, focusing on long-term revenue development and channel strategy.
Responsibilities
• Lead, build, and expand strong relationships with commercial furniture dealers, distributors, and channel partners
• Leverage existing dealer networks to accelerate market penetration and channel expansion
• Serve as the senior relationship owner for key dealer accounts and strategic partners
• Provide direction and guidance to support dealer performance and alignment with company sales goals
• Identify, onboard, and develop new commercial furniture dealers and distribution partners
• Develop and execute channel sales strategies to drive sustainable revenue growth
• Support dealers with product positioning, pricing strategy, and project-based selling efforts
• Drive pipeline development and oversee account performance across assigned territories or channels
• Partner closely with internal sales, marketing, operations, and logistics teams to ensure dealer success
• Support dealer training programs, product launches, and go-to-market initiatives
• Provide strategic input on promotional planning, showroom strategies, and key industry events
• Monitor market trends across workplace, education, hospitality, and healthcare furniture sectors
• Collect and analyze dealer and customer feedback to inform sales strategy, product development, and channel optimization
• Maintain accurate CRM records related to dealer activity, opportunities, forecasts, and account status
Skills
• 3–5 years of B2B sales experience in commercial furniture, contract furniture, or a related industry
• Proven success working within dealer-based or distributor-driven sales models
• Established commercial furniture dealer and/or distributor network with active relationship access
• Strong understanding of project-driven sales cycles and specification-based selling environments
• Demonstrated ability to lead relationships, influence stakeholders, and drive long-term revenue growth
• Willingness to travel for dealer visits, showroom meetings, and industry events (e.g., NeoCon, A&D events)
Benefits
• Bonus: Performance-based bonus tied to dealer development, account growth, and channel expansion
Company Overview
• FlexiSpot is an online furniture company. It was founded in 2016, and is headquartered in Livermore, California, USA, with a workforce of 1001-5000 employees. Its website is https://www.flexispot.com/.
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