[Remote] Senior Director Marketing - Growth and Digital

Note: The job is a remote job and is open to candidates in USA. WHEN Justice is a mission-driven nonprofit focused on holding corporations accountable for environmental and human harm. The Director of Marketing – Growth & Digital will lead the organization's digital marketing efforts, designing strategies to drive audience growth and revenue impact across campaigns. Responsibilities • Define and execute an integrated marketing strategy aligned with organizational and fundraising priorities • Translate brand strategy and narrative architecture into scalable, multi-channel execution frameworks • Develop annual and quarterly marketing roadmaps with clear performance targets • Partner closely with Portfolio and Legal Strategy to align campaign launches with growth and revenue goals • Establish clear marketing ownership of audience growth and performance metrics • Build scalable audience acquisition and engagement strategies across owned, organic, and paid channels • Establish testing and experimentation frameworks that improve performance over time • Drive conversion optimization across campaigns, landing pages, and donation pathways • Build repeatable launch playbooks capable of supporting increasing campaign volume • Ensure campaign performance strengthens overall audience and revenue systems rather than operating in isolation • Oversee social, video, and owned channel strategy and operations • Ensure channel execution aligns with brand guardrails while optimizing for audience engagement and growth • Strengthen collaboration between content, campaign strategy, and performance measurement • Clarify workflows and reduce approval friction to increase iteration speed • Partner with fundraising leadership to align campaign visibility with revenue goals • Support fundraising strategy and execution as the function develops with a focus on digital crowdfunding • Translate audience engagement into sustainable funding streams • Ensure marketing metrics connect clearly to revenue outcomes • Implement marketing dashboards and KPI frameworks • Define and track metrics for audience growth, engagement, conversion, and revenue contribution • Manage marketing budget and ensure disciplined allocation of resources • Build scalable documentation and operational processes as the organization grows Skills • Bachelor's degree in Marketing, Business, Analytics, or related field • 8+ years progressive marketing experience, including experience building or scaling an integrated marketing function • Demonstrated success driving measurable audience growth and performance outcomes across digital channels • Experience developing and executing integrated go-to-market strategies in mission-driven, nonprofit, advocacy, or high-growth environments • Strong digital fluency across owned, organic, and paid channels, including experience with experimentation and conversion optimization • Proven ability to translate brand strategy into disciplined, performance-oriented execution • Experience implementing reporting frameworks, dashboards, and KPI tracking systems • Experience managing cross-functional teams and collaborating across brand, strategy, and fundraising functions • Comfort operating in a fast-moving, evolving environment with high standards for rigor and credibility • Strong judgment, communication skills, and ability to partner directly with CEO-level leadership Benefits • Comprehensive medical, dental, and vision coverage, including family coverage options • Eligibility to participate in a 401(k) retirement savings plan • 20 days of paid time off annually • 12 paid holidays per year Company Overview • WHEN is a force for accountability – leveraging capital, media, and the law to turn outrage into outcomes. It was founded in 2025, and is headquartered in , with a workforce of 2-10 employees. Its website is https://whenjustice.org.