Note: The job is a remote job and is open to candidates in USA. Omnicom Media Group (OMG) is a media services division of Omnicom Group Inc. that delivers transformational experiences for consumers, clients, and talent. The Specialist, Creator Activation role is focused on driving Influencer activation within OMG’s Creo product, managing influencer campaigns, and collaborating with paid social teams to execute paid amplification of Creator campaigns.
Responsibilities
- Responsible for the strategic alignment and vetting of Influencers for specific client campaigns
- Aggregate submissions of Influencer personalities and maintain quality control
- Execute partnerships with influencers from post contract phase through campaign completion
- Responsible for content review process between influencer and account team
- Input all campaign details into accounting/tracker system
- Ensure metrics are collected and recaps are developed for all influencer campaigns and programs
- Stay apprised of new capabilities that are announced on existing social media platforms as well as new emerging social media platforms that are gaining popularity
- Follow social media influencer personalities across multiple social platforms
- Assist Sr. Specialists and Managers in creator logistics (travel, shipping product, etc.) to Talent/Influencers for campaigns
- Participation in weekly team conference calls including calendar invite, room booking and taking and circulating meeting notes
- Maintain a constant pulse on the influencer landscape education via thought leadership communication, staying atop of shifts in the industry and emerging trends and be able to communicate the impact to client business
- Build and maintain relationships with creators and platform partners to identify opportunities for activating
Skills
- Interest in Influencer marketing and an ability to match brand narratives with Creator-led storytelling
- Strong relationship building skillset
- Understanding of the Influencer ad and organic roles & responsibilities across platforms including but not limited to creative development, talent perspectives, best practices, and measurement
- Strong communicator and presenter, able to present and articulate persuasive and cohesive presentations and points-of-view
- Analytical and creative mind with strong communication skills
- High levels of integrity, autonomy, and self-motivation
- Strong business acumen and the ability to make recommendations in a timely manner
- Detail-oriented and organized with the ability to multi-task and manage priorities
- Bachelor's degree (Marketing/Advertising/Communications preferred)
- 0-1 years of experience within Influencer and media environments
- Hands on experience managing Creators within Influencer campaigns and client management with blue-chip companies
- Experience with Influencer or social platforms and tools
Benefits
- Health insurance
- Vision insurance
- Dental insurance
- 401(k)
- Healthcare Flexible Spending Account
- Dependent Care Flexible Spending Account
- Vacation days
- Sick days
- Personal days
- Paid parental leave
- Paid medical leave
- STD/LTD insurance benefits
Company Overview
Optimum Sports is a sports marketing agency for sports that has expertise in branding, investments, client relationships, PR and strategy. It was founded in 2003, and is headquartered in New York, New York, USA, with a workforce of 51-200 employees. Its website is https://optimumsports.com.
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