Senior Executive - Programmatic

Key Responsibilities: ● Plan, execute, and optimize programmatic advertising campaigns using DV360. ● Monitor campaign performance and ensure timely optimizations to achieve KPIs (CTR, VTR,Reach, etc.). ● Develop and maintain comprehensive Excel-based reports to track performance and provide actionable insights. ● Collaborate with internal teams to align campaign strategies with overall business objectives. ● Troubleshoot and resolve technical issues related to programmatic campaigns. ● Manage budgets effectively, ensuring optimal allocation of ad spend across campaigns. ● Conduct audience research and leverage data-driven insights to refine targeting strategies. ● Stay updated with the latest trends, tools, and technologies in programmatic advertising and DV360. Required Skills & Qualifications: ● 2-3 years of hands-on experience with DV360 in managing programmatic advertising campaigns. ● Proficiency in campaign monitoring, optimization, and troubleshooting. ● Strong analytical skills with the ability to interpret data and generate insights. ● Advanced Excel skills for reporting, including pivot tables, VLOOKUP, and chart creation. ● Excellent communication and interpersonal skills for client interaction and internal collaboration. ● Understanding of other Google Marketing Platform (GMP) tools is a plus (e.g., Google Ads, Campaign Manager 360). ● Familiarity with audience targeting strategies, remarketing, and display/video ad formats. ● Detail-oriented with the ability to manage multiple campaigns simultaneously. ● Certification in DV360 or Google Marketing Platform is preferred but not mandatory.