Introduction to The Coca-Cola Company and Our Customer Strategic Insights Team
The Coca-Cola Company, a global leader in the beverage industry, is seeking an experienced and strategic leader to join our Customer Strategic Insights team. As a pivotal part of the Foodservice and On-Premise (FSOP) organization within our North America Operating Unit, this team drives marketplace success through best-in-class insights, strategy, and storytelling. We are now looking for a Senior Manager to lead category management and guest insights projects, working closely with our Growth, Customer Marketing, and Sales organizations to develop strategies and tactics that maximize opportunities for our customers, categories, and the Coca-Cola brand.
Job Summary and Key Responsibilities
In this role, you will be responsible for leading by example, using FSOP analytics and data assets to generate insights and tell compelling stories about the state of our categories and customer landscape. You will collaborate with cross-functional teams, including Human Insights, Retail Category Leadership, Planning & Strategy, and our broader Customer Value and Growth department, to ensure consistent messaging and alignment on customer business planning, ongoing customer commitment, and assortment strategies. Your key responsibilities will include:
- Leading category management and guest insights projects to drive customer-focused growth strategies
- Developing and implementing strategic plans to maximize opportunities for our customers, categories, and the Coca-Cola brand
- Collaborating with cross-functional teams to ensure alignment on customer business planning, ongoing customer commitment, and assortment strategies
- Generating insights and telling compelling stories about the state of our categories and customer landscape using FSOP analytics and data assets
- Fielding primary research projects and connecting business needs to appropriate research methods to extract strategic, actionable value from studies
- Building and maintaining relationships with key internal and external stakeholders, including customers, sales teams, and marketing leaders
Essential Qualifications and Experience
To be successful in this role, you will need:
- 8+ years of work experience, preferably in the consumer packaged goods (CPG) industry
- A Bachelor's degree; an MBA or other advanced degree is preferred
- Regular customer engagement experience, with a strong background in owning and using primary research projects and budgets
- Experience in Foodservice and On-Premise, as well as presenting to senior leaders of own and external organizations
- A mix of strong analytical, project management, and storytelling experiences, with a proven track record of delivering sustainable results
Technical and Functional Skills
In addition to the essential qualifications and experience, you will need:
- Heavy usage of Coca-Cola Foodservice data sources and subscribed platforms, such as Dine, CBL, NPD, Datassential, Technomic, Mintel, and Euromonitor
- Willingness to learn new tools and solutions and become an active ambassador of new programs
- Advanced strategic thinking, including framing of issues, solutions, and paths to implementation
- Business planning skills, inclusive of corporate and customer needs/considerations
- Highly analytical, incorporating market and customer research, financials, customer & sales team feedback
- Ability to collaborate with key internal/external cross-functionals and effectively influence a wide variety of stakeholders
- Strong ability to manage multiple deadlines from different stakeholders and prioritize the highest leverage opportunities
- Effective communication and building relationships at all organizational levels, with the ability to champion initiatives end-to-end
- Highly proficient in Excel, PowerPoint, and Power BI, with experience in integrating disparate data sources with compelling visuals and language
Career Growth Opportunities and Learning Benefits
At The Coca-Cola Company, we are committed to empowering each and every one of our employees to prioritize their career development by building capabilities, developing new skills, and leaning into new experiences. As a Senior Manager, Customer Strategic Insights, you will have the opportunity to:
- Work on the most recognized brand in the world and be part of developing the brand's next chapter
- Gain exposure to world-class leaders and global marketing experts, expanding your network and exposure to emerging digital platforms and marketing insights
- Be part of a creative team culture that supports taking risks and innovation, inspired by the best brand leaders and agencies in the world
- Develop your skills and expertise in category management, customer insights, and strategic planning, with opportunities for advancement and growth within the company
Work Environment and Company Culture
The Coca-Cola Company is a global community of passionate employees who are refreshing the world and making a difference every day. Our culture is built on a growth mindset, with a focus on four key behaviors: curious, empowered, inclusive, and agile. We value how we work as much as what we achieve and believe that our culture is one of the reasons our company continues to thrive after 130+ years.
We are committed to diversity, equity, and inclusion, and support the financial and personal well-being of our employees through a range of benefits and programs. As a remote worker, you will be part of a virtual team, with opportunities to collaborate and connect with colleagues across the US.
Compensation, Perks, and Benefits
The base salary for this role is $140,791 to $168,416, depending on geography, job-related knowledge, skills, and experience. We offer a full range of medical, financial, and/or other benefits, dependent on the position, as well as opportunities for career growth and development.
Conclusion and Call to Action
If you are a strategic and customer-focused leader, with a passion for driving growth and innovation, we encourage you to apply for this exciting opportunity. As a Senior Manager, Customer Strategic Insights, you will be part of a dynamic team, working on the most recognized brand in the world, and contributing to the development of the brand's next chapter. Don't miss this chance to join our team and make a difference in the lives of our customers and consumers. Apply now and take the first step towards an exciting and rewarding career with The Coca-Cola Company.
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