Job Description
* Digital Media Planning
- Responsible for marketing campaigns of multiple brands covering Oral Care/Home Appliance/Beauty Electronics categories.
- As strategy planner and budget owner in the charge of online marketing campaigns to maximize online sales.
- Execute and operate online advertisements (Facebook Ads, Google Ads, and other relevant media) in order to achieve campaign goals.
- Develop and implement digital media strategies, target audience plans and budget allocations
- Monitor ad delivery and recommend campaign optimization options to ensure successful campaign delivery.
- Analyze, interpret campaign reporting.
* Strategy & Briefing:
- Develop and implement TikTok influencer marketing strategies to amplify product visibility and brand messaging.
- Create clear and actionable campaign briefs for KOLs based on marketing goals and product USPs.
- Work closely with product and brand teams to align messaging across all TikTok initiatives.
* Influencer Collaboration:
- Identify, evaluate, and recruit TikTok creators that align with brand values and target audience.
- Negotiate content and campaign terms with KOLs and their management teams.
- Manage day-to-day communications and relationships with influencers and partners.
* Livestream Coordination:
- Source and coordinate with TikTok KOLs for branded livestream sessions.
- Oversee pre-live planning, script development, and promotional build-up.
- Monitor livestream performance and provide actionable insights for future improvements.
* Campaign Management:
- Complete the task assigned by the superior.
- Track content delivery timelines and ensure campaign execution meets agreed KPIs.
- Analyze performance data and compile reports on influencer and livestream outcomes.
- Continuously optimize influencer strategies based on data and market trends.
Qualifications
- 2-3 years of experience in influencer marketing, content operations, or digital campaign management, ideally in the TikTok or short-video space.
- Strong understanding of TikTok platform culture, content formats, and creator ecosystems.
- Excellent communication and negotiation skills, with experience managing external partners or creators.
- Fluent in English with the ability to write clear marketing briefs and communicate professionally.
- Mandarin Chinese proficiency is a strong plus.
- Detail-oriented with a proactive mindset and strong organizational skills.
- Passionate about digital content, pop culture, and emerging online trends.
Preferred Qualifications:
*Digital Biddable Specialist & Digital Media Buyer or similar roles with minimum 2 years experience
* Previous experience in e-commerce, beauty, fashion, or lifestyle sectors.