I'm seeking an experienced SEO Specialist with proven Shopify SEO expertise to perform comprehensive search engine optimization for two e-commerce websites. This project requires deep knowledge of Technical SEO, On-Page SEO, Off-Page SEO, and ecommerce SEO best practices.
Project Scope:
SEO Audit & Analysis
Conduct full SEO Audit for both websites using Screaming Frog SEO Spider, Ahrefs, SEMrush, and Google Search Console
Perform detailed SEO Competitor Analysis to identify opportunities and gaps
Complete Technical SEO audit including site speed, mobile optimization, schema markup, and crawlability issues
Analyze current SEO Performance metrics through Google Analytics and provide baseline reporting
Keyword Research & Strategy
Comprehensive SEO Keyword Research targeting high-converting terms
Develop semantic core and content clusters for improved rankings
Create targeted Local SEO strategy if applicable
Build actionable SEO Strategy roadmap with prioritized recommendations
Technical Implementation
SEO Setup & Configuration for both Shopify stores
Optimize site architecture, URL structure, and internal linking
Configure and optimize Shopify SEO settings, meta tags, and structured data
Implement SEO Plugin solutions and technical fixes
Set up Google Search Console, Bing Webmaster Tools, and analytics tracking
On-Page Optimization
On-Page SEO optimization including title tags, meta descriptions, headers, and image alt text
Content SEO recommendations and optimization
SEO Writing guidance for product descriptions and category pages
Create detailed On-Page SEO Report with before/after metrics
Optimize existing content using Surfer SEO or similar tools
Off-Page SEO & Link Building
Off-Page SEO strategy development
SEO Backlinking campaign with white-hat link acquisition
Full backlink audit using Ahrefs and Moz
Identify and disavow toxic links affecting domain authority
Build high-quality, relevant backlinks for sustainable growth
Deliverables:
Complete SEO Audit reports for both websites
SEO Keyword Research document with target keywords and search volumes
Technical SEO fixes and implementation checklist
SEO Competitor Analysis report
Backlink audit with disavow file (if needed)
Monthly SEO Performance tracking and reporting
Documented SEO Strategy with 90-day action plan
Required Tools Experience:
Screaming Frog SEO Spider
Google Search Console & Google Analytics
Ahrefs and/or SEMrush
Shopify platform and Shopify SEO apps
Yoast SEO, All in One SEO, or similar SEO Plugin solutions
Moz, Surfer SEO, DeepCrawl
ChatGPT for content optimization (bonus)
Ideal Candidate:
You have extensive experience in ecommerce SEO and Shopify SEO, with a proven track record of increasing organic traffic for online stores. You're proficient in SEO Services including Technical SEO, Local SEO, Content SEO, and SEO Backlinking. You understand how to build an SEO-Based Website structure and can provide comprehensive SEO Localization strategies if needed.
Please share:
Your experience with Shopify SEO projects
Case studies showing SEO Performance improvements
Your approach to SEO Keyword Research and SEO Competitor Analysis
Timeline and pricing for this scope of work
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