Job Overview:
We're seeking a highly skilled and creative Social Media Strategist to join our Disney Entertainment Brand & Editorial Team. As a key member of our social programming and engagement teams, you will play a crucial role in managing our @Disney and @DisneyPlus social media platforms. If you're a proactive collaborator, action-oriented, and a self-proclaimed creative, we want to hear from you!
Job Summary:
The Social Media Strategist will support the wider Disney & Disney+ Social & Digital Marketing Team and work closely with internal stakeholders to identify amplification and support opportunities for key Disney+ priorities and campaigns. You will collaborate with external agencies for content ideation, planning, and development, and ensure that the respective Disney and Disney+ social brand and voice is accurately represented across platforms.
Key Responsibilities:
- Develop and implement social engagement strategies, content posting, story ideation, and community engagement ideation for Disney and Disney+ social media platforms
- Collaborate with team members within the Disney Brand and Editorial team, Disney Entertainment, and Disney+ across social and digital marketing initiatives
- Propose copy and creative that is consistent with @Disney and @DisneyPlus brand voice, tone, and positioning of campaign and/or title
- Liaise daily with teams, including social and digital campaign team, international social and title campaign teams, for amplification and support of priorities across pertinent @Disney and @DisneyPlus channels
- Ideate new social concepts to engage and entertain digital audiences, leaning into applicable brand-safe trends
- Use data to drive programming and social content development strategies
Requirements:
- Minimum of 2-3 years social media or community management experience within consumer-facing media or global brand
- Excellent writing skills with the ability to translate traditional marketing content into engaging and brand-relevant conversations
- Passion for storytelling, listening to what the community has to say
- Basic understanding of digital analytics and performance tracking
- Superior knowledge of social platforms and its native products
- Ability to be nimble and adapt quickly to new technologies and processes
What We Offer:
- Competitive salary ($66,386 - $85,030 per year)
- Opportunity to work with a global entertainment brand
- Collaborative and dynamic work environment
- Professional development and growth opportunities
- Comprehensive benefits package
How to Apply:
If you're a motivated and creative individual who is passionate about social media and entertainment, we encourage you to apply. Please submit your application, including your resume and a cover letter, to be considered for this exciting opportunity.
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