Dotdash Meredith is a leading media company, and they are seeking a Specialist SEM & Paid Search to manage pay-per-click campaigns to enhance online visibility and drive traffic. This role involves planning, optimizing, and analyzing paid search and social media campaigns for clients, requiring both strategic and tactical skills across the campaign lifecycle.
Responsibilities
- Manage the day-to-day search marketing and social campaigns across multiple platforms (Google, Yahoo/Bing, Facebook, Twitter, etc.)
- Develop recommendations and strategy designed to meet the goals provided in RFPs, including budget forecasting, creative insights, estimated delivery, and other relevant components
- Building and launching social campaigns in the PMD platform and search campaigns in Google AdWords/Bing Ads
- Quality control trafficking creative and ad tags using 3rd party ad server tools
- Manage bids and budgets across campaign flights to ensure cost efficiency and fulfillment
- Compile keyword lists and generate/edit ad copy and ad groups; leverage tech platforms to provide specialized reporting and strategy recommendations; stay up-to-date on latest platform changes, new channels, competitive landscape, and best practices, work across digital departments to strategically think about paid search & social within the media mix and help teams define tactical game plans to set social strategies and SEM media plans to address client needs. All other duties assigned
Skills
- Bachelors Degree in Business, Communications, Marketing or related field and/or equivalent, relevant work experience
- 1-3 years minimum of proven experience in paid search and/or paid social media, with a demonstrated success in working with other departments to develop multi-faceted digital strategies
- Experience working with industry tools (Google AdWords, Bing Ads, Google Analytics, Facebook Ads Manager, Facebook Business Manager, SnapAds, Pinterest For Business)
- Up-to-date with the latest trends and best practices in paid search and paid social media
- Must be a self-driven multi-tasker who's comfortable working in a fast-paced, deadline-driven environment
- Must have excellent verbal and written communication skills, demonstrate a high degree of professionalism, and show strong attention to detail
- Excellent analytical, organizational, project management and time management skills
Benefits
- Medical
- Dental
- Vision
- Prescription drug coverage
- Unlimited paid time off (PTO)
- Adoption or surrogate assistance
- Donation matching
- Tuition reimbursement
- Basic life insurance
- Basic accidental death & dismemberment
- Supplemental life insurance
- Supplemental accident insurance
- Commuter benefits
- Short term and long term disability
- Health savings and flexible spending accounts
- Family care benefits
- A generous 401K savings plan with a company match program
- 10-12 paid holidays annually
- Generous paid parental leave (birthing and non-birthing parents)
- Voluntary benefits such as pet insurance
- Accident
- Critical and hospital indemnity health insurance coverage
- Life and disability insurance
Company Overview
Dotdash Meredith is a digital and print media company that reaches a vast audience through its diverse portfolio of iconic brands. It was founded in 2021, and is headquartered in New York, New York, USA, with a workforce of 1001-5000 employees. Its website is https://www.dotdashmeredith.com/.
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