Icertis is the global leader in AI-powered contract intelligence, trusted by the world’s most iconic brands and disruptors to transform their commercial foundation. Our award-winning platform is used to manage over 15 million contracts in over 90 countries and 95 languages. Through strategic partnerships with companies such as SAP, Microsoft, Salesforce, Adobe, Accenture, Deloitte, and PwC, Icertis extends its reach and impact across the enterprise software landscape. Our recent deepened partnership with SAP — resulting in the launch of SAP Ariba Contract Intelligence by Icertis — exemplifies how we are embedding contract intelligence directly into the world’s most widely used enterprise applications to accelerate time-to-value and operational excellence.
As Vice President of Partner Marketing, you will lead the global partner marketing strategy and execution for Icertis, spanning our ecosystem of cloud platform partners, global systems integrators, and regional solution providers. You will develop integrated co-marketing programs, GTM strategies, and enablement initiatives that drive brand awareness, partner engagement, pipeline growth, and customer value. A critical aspect of this role is leading the partner marketing strategy for our deepening relationship with SAP — promoting our jointly-developed solution extension, scaling field activation, enabling our GSI partners, and amplifying customer success. This is a strategic and highly cross-functional leadership role reporting directly to the Chief Marketing Officer (CMO), and it requires strong collaboration across marketing, product, alliances, and field sales. This position can work remotely within the US.
Partner Ecosystem Marketing Leadership
- Define and lead the global partner marketing strategy across strategic alliances, cloud platforms, GSIs, and service partners to accelerate joint pipeline creation, product adoption, and brand equity.
- Develop and scale “With / To / Through” marketing motions tailored to the unique engagement models of different partner types.
- Build differentiated joint value propositions with key partners and oversee integrated GTM campaign execution with the Marketing Operations team, from awareness to enablement to demand generation.
Partner Activation
- Provide leadership oversight for the SAP Ariba Contract Intelligence by Icertis partnership, one of Icertis’ most strategic alliances.
- Design co-marketing partner campaigns focused on time-to-value acceleration, seamless adoption, and awareness of contract intelligence within SAP and MSFT ecosystems.
- Launch and scale joint initiatives across global regions and industries in coordination with tech partner field and marketing teams
- Collaborate with GSI partners on shared content development, co-branded thought leadership, joint event presence, and solution-specific customer stories.
- Track partner driven pipeline, adoption metrics, and ROI, and use insights to continuously refine programs and scale success stories.
Go-to-Market Execution
- Build and manage the global calendar for partner-focused demand generation, ensuring integration with broader Icertis campaigns and visibility to key stakeholders.
- Plan and execute multi-touch campaigns, including joint events, webinars, digital marketing, industry activations, and ABM initiatives with priority partners.
- Support field and partner enablement by developing robust toolkits—positioning guides, pitch decks, demo assets, and sales plays.
Team Management & Cross-functional Leadership
- Lead and mentor a high-performing team of Partner Marketing professionals aligned to strategic alliances and field teams globally.
- Work cross-functionally with Product Marketing, Corporate Communications, Sales Enablement, Field Marketing, and the Alliances team to align messaging, priorities, and go-to-market plans.
Performance Management & Insights
- Monitor and report on partner marketing performance metrics including partner-sourced and influenced pipeline, campaign ROI, partner engagement, and customer acquisition cost.
- Optimize partner marketing investments based on analytics and ROI insights to ensure strategic impact and budget efficiency.
Qualifications:
- 8+ years of B2B enterprise marketing experience, including 5+ years leading partner or alliance marketing for a SaaS or enterprise software company.
- Proven experience building co-marketing programs with global technology partners (e.g., SAP, Microsoft, Salesforce) and GSIs (e.g., Accenture, Deloitte, PwC).
- Demonstrated success launching and scaling partner-led solutions and campaigns that drive measurable business impact.
- Deep understanding of SAP’s ecosystem and GTM motions preferred.
- Strong planning, project management, and executional rigor; ability to manage complex campaigns and cross-functional collaboration.
- Excellent written and verbal communication, with executive presence and ability to influence both internally and externally.
- Experience with marketing and sales tools including Salesforce, PRM platforms, marketing automation (e.g., Marketo), and campaign analytics.
- Bachelor’s degree in marketing, business, or a related field required; MBA preferred.
- Be a key driver of one of the most strategic growth channels at a category-defining enterprise software company.
- Partner with leading global technology firms to bring transformative solutions to the market.
- Help shape the future of how enterprises manage commercial relationships through AI-powered contract intelligence.
Ready to redefine enterprise value through partnership? Apply now to lead the next era of partner marketing innovation at Icertis.
Salary range and description
Min $240,000 - Max $340,000 USD per year
Pay offered will vary based on job-related factors such as location, experience, training, skills, and abilities. In addition to the base salary and annual bonus target and an equity component is included in the compensation package.
Our Commitments: Icertis is committed to:
- Icertians (employees) and their family's physical, mental and financial health and wellbeing
- Turbocharging Icertians careers
- Making a social and environmental impact in our communities
- Cultivation and advancing a culture of diversity, equity, inclusion and belonging (DEIB) within our company, customers, and suppliers
- Generous holidays including the 4th of July week off – paid
- Free professional and leadership coaching
- Annual personal development allowance
What we offer:
- Robust medical (physical & mental vision and dental benefits
- Employee assistance program (EAP)
- Equity (RSUs) and shared ownership in the company
- Generous 401K match
- Flexible work environment
- Paid maternity and paternity leave
- Generous holiday and PTO program
- CaaS (coaching as a service)
- Annual personal development allowance
- 7 Days for Humanity – 7 paid volunteer days annually
- Global and regional DEIB steering committees, employee resource groups (ERGs)
- Global DEIB training programs and guest speakers throughout the year
Icertis is the global leader in AI-powered contract intelligence. The Icertis platform revolutionizes contract management, equipping customers with powerful insights and automation to grow revenue, control costs, mitigate risk, and ensure compliance - the pillars of business success. Today, more than one third of the Fortune 100 trust Icertis to realize the full intent of millions of commercial agreements in 90+ countries.
Originally posted on Himalayas
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