As a Virtual Events Manager, you will execute impactful virtual events and curate the ideal mix of Panorama-owned and sponsored virtual events. With a focus on continuous improvement, you’ll find ways to optimize the full webinar/virtual event program and attendee experience—from promotion and day of experience to post-event follow-up—ensuring seamless execution, memorable guest experience, and pipeline impact.
Responsibilities:
• Develop a comprehensive webinar & virtual event calendar (hosted and paid webinars) aligned with marketing themes, product launches, and key company initiatives
• Own promotion by creating compelling landing pages and emails to drive registrations for live and on-demand webinars
• Recruit, interview, and prepare speakers, including senior leaders from both internal teams and external partners
• Assist with webinar scripts and content decks that tell a compelling story, addressing audience needs and pain points at every stage of their journey
• Manage webinar logistics, including hosting, registration setup, platform configuration, coordinating polls, managing chat and questions, and troubleshooting technical issues
• Own the post-webinar process, including follow-up emails, smooth handoff to the SDR team, and strategies for extending webinar shelf life through on-demand content
• Track, analyze, and share key performance metrics such as attendance, registration rates, engagement, lead generation, and pipeline contribution
• Develop and execute the content repurposing strategy for webinar and virtual event materials, maximizing reach and impact across various platforms
• Test new webinar formats, interactive elements, and content styles to boost registration, attendance, and engagement
• Stay current with webinar best practices and trends to ensure programs remain competitive and engaging
• Periodically flex to support field or third party in person event planning and logistics
Requirements
This job is for you if you have:
• 3-5 years of B2B marketing experience and proven success managing and optimizing webinar programs
• Extensive experience with webinar platforms (e.g., Bizzabo, Zoom, Hopin, ON24) and marketing automation /reporting tools (e.g., HubSpot, Marketo, Salesforce)
• Strong project management skills with attention to detail and the ability to manage multiple priorities
• Excellent communication and storytelling skills to engage an audience and convey complex ideas effectively
• Support the planning and execution of large-scale virtual summits by working collaboratively with a team to contribute across key areas of event production and logistics
• Demonstrated success with driving pipeline through webinar and content marketing
• Analytical mindset with the ability to interpret data, generate insights, and make strategic recommendations
• Excellent collaboration with cross-functional teams, including marketing, sales, and product
• Creative problem-solving abilities and a keen attention to detail
Benefits
Base Salary: The salary range for this position is $76,500 - $112,500
Our salary is just one component of Panorama’s competitive total rewards strategy that also includes annual bonuses or commission awards, equity awards, as well as other region-specific health and welfare benefits.
US Only:
• 401K with an employer match
• Health, dental, vision, life insurance, and short-term and long-term disability coverage.
• Flexible spending account for health care and dependent care
• Wellness Reimbursement
• Work from Home Reimbursement
• Flexible vacation policy
• Parental leave program
• Company Issued Laptop
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Apply Now