Edrington is dedicated to crafting exceptional ultra-premium spirit brands, with Highland Park as a central focus. The Brand Specialist will be responsible for building brand awareness and driving market execution through consumer engagement and trade relationships.
Responsibilities
- Work with the local commercial Area Manager and Brand Marketing team to implement a range of trade and consumer marketing activities consistent with brand strategy within the local market
- Develop target accounts based on HNWI neighbourhood data, premium/luxury accounts for retail and on-premise channels (90% focus on Off Premise, 10% on Premise)
- Accelerate the growth of Highland Park through excellence in delivering exceptional visibility, distribution, consumer engagement and display where permitted and within brand guidelines
- Recruit new consumers to the brand: Seek opportunities to sample, educate, entertain, expose and partner with collector accounts and local influencers
- Drive overall Highland Park execution and visibility across off-premise retail accounts
- Work as partner to local commercial teams to assist in the development of target Off Premise accounts to close distribution, drive velocity and develop programming
- Collaborate with key account teams to connect on-premise activations to retail pull-through and support targeted on-premise events that drive off-premise retail objectives
Skills
- Brand Specialist/Brand Ambassador or equivalent experience
- Exceptional organizational skills
- Experience in event production and management
- Ability to network, sell, and engage with diverse groups of people
- Strong communication skills—written, verbal, and public speaking
- Confidence using social media platforms like Facebook and Instagram
- Creativity
- Independence
- Ability to manage your own schedule
- Previous industry experience is a plus
- Passion for super-premium brown spirits like rum, Scotch, and bourbon
Benefits
- 20 days of Vacation Time - including Holiday Break from December 25th through 31st
- Sick Leave Days and Company Holidays
- Health Insurance with Premiums fully paid by Edrington for Employees and Dependents
- 401(k) Retirement Plan with Company Match
- Life Insurance and Disability Plans
- Pre-Tax Benefits
- Fitness Reimbursement Program & Tuition Reimbursement Program
- 24/7 support for you and your loved ones to counselling, life coaching and information on financial, mental, and physical wellbeing
- Embrace work-life harmony with 50:50 hybrid working, 26 weeks’ paid maternity, paternity and adoption leave, and up to five paid carers leave days a year
- Experience our exceptional brands with a generous annual product allowance and through Company Events
Company Overview
Edrington operates as an international spirits company. It was founded in 1861, and is headquartered in Glasgow, Glasgow City, GBR, with a workforce of 1001-5000 employees. Its website is https://www.edrington.com.
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