Electronic Arts creates next-level entertainment experiences that inspire players and fans around the world. The Specialist, CRM Strategy supports both the strategy and oversees the execution of CRM programs that deepen player engagement across EA’s entertainment franchises.
Responsibilities
- Contribute to franchise CRM strategy by helping define who we should message, when, and why, rooted in player behavior and lifecycle moments (e.g., onboarding, reactivation, live events, updates, seasonal beats)
- Translate performance data and player context into actionable recommendations on segmentation, targeting, frequency, and channel mix
- Partner with stakeholders (brand, product, analytics, community, creative, production) to align CRM plans to franchise priorities and player experience
- Support campaign roadmapping by identifying upcoming player moments and opportunities to drive engagement, retention, and monetization, without sacrificing player trust
- Build and launch CRM campaigns across email, in-game, and push, including setup and deployment in tools
- Coordinate asset readiness and approvals, ensuring creative and localization needs are met on time
- Ensure player-facing communications meet quality standards: correct targeting, functional links, accurate content, and clean rendering across devices/placements
- Maintain templates, documentation, and operational workflows to support scalable delivery and reduce errors
- Deliver reporting and performance recaps; track results against goals such as engagement, conversion, retention, or reactivation
- Support A/B tests and experiments (subject lines, offers, segmentation, timing, creative variants), and summarize learnings into practical next steps
- Identify quick-win improvements in campaign performance or process efficiency and help implement optimizations
Skills
- Bachelor's degree (or equivalent) in Marketing, Business, Communications, related field, or equivalent work experience
- Internship - 2 years of experience in CRM, lifecycle marketing, digital marketing, or campaign operations with exposure to strategy
- Comfort with tools, segmentation concepts, and performance reporting; strong working knowledge of Excel/Sheets
- Understanding of gaming/live service dynamics (or strong interest), including how player behavior, cadence, and content updates influence CRM relevance
- Strong stakeholder collaboration skills: able to communicate clearly, manage dependencies, and keep work moving
- High attention to detail, strong judgment, and a bias for quality in player-facing launches
Benefits
- Paid time off (3 weeks per year to start)
- 80 hours per year of sick time
- 16 paid company holidays per year
- 10 weeks paid time off to bond with baby
- Medical/dental/vision insurance
- Life insurance
- Disability insurance
- 401(k) to regular full-time employees
- Bonus and equity
Company Overview
- Electronic Arts creates next-level entertainment experiences that inspire players and fans around the world. Here, everyone is part of the story. It was founded in 1982, and is headquartered in Redwood City, California, USA, with a workforce of 10001+ employees. Its website is https://www.ea.com.
Company H1B Sponsorship
- Electronic Arts (EA) has a track record of offering H1B sponsorships, with 139 in 2025, 105 in 2024, 207 in 2023, 233 in 2022, 198 in 2021, 145 in 2020. Please note that this does not guarantee sponsorship for this specific role.