Introduction to blithequark and the Role
At blithequark, we are passionate about driving growth, building brand love, and increasing profitability for our key Strategic Partnership & On-Premise (SPOP) customers. As a leader in the industry, we are committed to nurturing an inclusive culture that is grounded in our company purpose to refresh the world and make a difference. We are now seeking a highly strategic, collaborative, innovative, and results-driven marketing leader to join our team as the Director of Customer Marketing & Growth Strategy. This role will play a critical part in developing and implementing total beverage marketing strategies, managing relationships with internal and external partners, and driving business growth for our SPOP customers.
Key Responsibilities
The Director of Customer Marketing & Growth Strategy will be responsible for leading the development and implementation of marketing strategies and solutions that drive value, build brand love, and increase beverage incidence and profitability for our SPOP customers. The key responsibilities of this role include:
- Leading the development and implementation of total beverage marketing strategies founded on the overall customer strategy, fully leveraging national marketing initiatives.
- Constructing and delivering annual marketing calendars that shape and contribute to the customer's long-term planning process, as well as conducting customer marketing stewardship reviews.
- Seeking out and leveraging national marketing initiatives, brand ideas/thinking, consumer insights, and internal tools/resources to support customer strategies and drive increased consumer preference.
- Developing long-term customer partnerships with ownership of senior-level marketing relationships and championing for both customer and blithequark imperatives internally and externally.
- Closely partnering with Sales and Operations cross-functional teams to drive the partnership and business.
- Presenting consumer and industry insights, and providing customer business and opportunity assessments, which include competitive analysis and recommendations for future expansion and market integration.
Essential Qualifications and Requirements
To be successful in this role, the ideal candidate will have:
- A minimum of a Bachelor's degree in Marketing/Business or equivalent education.
- 5-10 years of business development experience in a consumer-packaged goods company, agency, or foodservice operator, preferably in both customer management and marketing roles or equivalent marketing leadership experience within the industry.
- Ability to recognize, understand, and interpret consumer behavior, brand strategies, channel, and customer needs while turning this knowledge into action and results.
- Advanced strategic thinking and application, insights/inspiration to action, category innovation, and digital ecosystem skills.
- Effective storytelling, agency management, and media planning skills (preferred but not required).
- Demonstrated personal leadership skills and ability to influence.
Preferred Qualifications and Requirements
In addition to the essential qualifications, the ideal candidate will have:
- Experience working in a remote environment and managing teams across different regions.
- Strong communication, cross-functional teamwork, decision-making, influencing, and negotiation skills.
- Ability to travel approximately 25-50% of the time.
- Strong understanding of the consumer-packaged goods industry and the ability to stay up-to-date with industry trends and developments.
Skills and Competencies
The successful candidate will possess a range of skills and competencies, including:
- Account management and business development skills.
- Business insights and communication skills.
- Cross-functional teamwork and decision-making skills.
- Influencing and negotiation skills.
- Joint business planning and leadership skills.
- Marketing and marketing strategies skills.
- Pitch presentations and results-oriented skills.
- Storytelling and agency management skills.
Career Growth Opportunities and Learning Benefits
At blithequark, we are committed to the growth and development of our employees. As a Director of Customer Marketing & Growth Strategy, you will have access to a range of career growth opportunities and learning benefits, including:
- Professional development programs and training opportunities.
- Mentorship and coaching from experienced leaders.
- Opportunities to work on high-profile projects and campaigns.
- Access to industry-leading tools and technologies.
- A collaborative and dynamic work environment that encourages innovation and creativity.
Work Environment and Company Culture
At blithequark, we pride ourselves on our inclusive and dynamic company culture. We believe in nurturing a culture that is grounded in our company purpose to refresh the world and make a difference. Our culture is built on four key behaviors - curious, empowered, inclusive, and agile - and we value how we work as much as what we achieve. As a Director of Customer Marketing & Growth Strategy, you will be part of a team that is passionate about driving growth, building brand love, and increasing profitability for our customers.
Compensation, Perks, and Benefits
We offer a competitive compensation package, including a base salary range of $153,000 - $175,000, depending on geography, job-related knowledge, skills, and experience. In addition to the base salary, we offer a range of perks and benefits, including:
- A full range of medical, financial, and/or other benefits, dependent on the position.
- Annual incentive reference value percentage of 30.
- Opportunities for professional development and growth.
- A collaborative and dynamic work environment.
Conclusion
If you are a highly strategic, collaborative, innovative, and results-driven marketing leader with a passion for driving growth, building brand love, and increasing profitability, we encourage you to apply for the Director of Customer Marketing & Growth Strategy role at blithequark. This is a unique opportunity to join a dynamic team and contribute to the development and implementation of marketing strategies and solutions that drive value for our SPOP customers. Apply now to take the first step in your journey with blithequark.
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