EBG is an e-commerce solutions provider specializing in travel and entertainment. They are seeking an Email Marketing Associate who will be responsible for email campaign execution and supporting various email and CRM projects, collaborating with internal teams to drive business objectives.
Responsibilities
- Manages email campaign production across multiple platforms, including setup, QA, and deployment. Experience utilizing a major ESP is preferred (i.e., Zeta, Salesforce Marketing Cloud, etc.)
- Utilizes a working knowledge of HTML and CSS to conduct basic code updates, including modifications to images, logos, links, copy, tracking tags and other elements
- Adheres to process for execution and on-time delivery of complex, highly dynamic promotional email campaigns
- Participates in the QA/QC of all email campaigns (audit creative, promotional messaging, links, segment selection, set up, etc.). Partners with account managers and marketing leads to ensure all campaign details and content are accurate
- Supports marketing leads on email test setup, execution, monitoring and reporting of email campaign performance
- Understands basic segmentation principles and how segmentation relates to daily email campaigns and CRM trigger campaigns
- Collaborate with cross-functional teams, including Merchandising/Marketing, Creative, and Partnership account managers to coordinate on campaign assets, reviews, and approvals
- Perform additional duties as assigned
Skills
- Bachelor's degree in Marketing, Communications or other related field
- 1+ year(s) of hands-on email production experience in relevant industry (ecommerce, retail for example) executing marketing campaigns
- Working knowledge of CRM and campaign management
- Working knowledge of Microsoft applications (Word, PowerPoint, Excel & Outlook)
- Ability to manage multiple deadline-oriented projects concurrently and thrive in a fast-paced environment
- Experience working with enterprise Email Service Providers (Experian, Yesmail, ExactTarget/Salesforce Marketing Cloud, Zeta, etc.)
- Internally motivated, able to work proficiently in an independent and collaborative capacity
- Strong written and verbal communication skills, attention to detail and organizational skills
- Strong quantitative and analytical skills
- Experience in retail, entertainment, sports and/or travel industry is preferred
- Proficiency in Dreamweaver/Photoshop skills
- HTML/CSS programming experience is a plus
- Experience using Adobe Analytics, Google Analytics, and other marketing automation platforms
- Understanding of CAN-SPAM and email best practices
Benefits
- Medical, Dental & Vision
- 401k Match
- Short Term Disability, Long Term Disability (Company Paid)
- Company Paid Basic Life and AD&D
- Additional Voluntary Benefits
- Flexible Work Arrangements
- 3 Weeks of PTO + 5 Personal Days
- Paid Holiday Break from Christmas to New Year
- Paid Holidays
- Fitness Reimbursement Program
- Annual Day of Giving
- Share in the FUN! EBG gives $1000 per year in Tickets-At-Work gift cards to full-time employees to experience and enjoy the savings marketplace!
Company Overview
EBG specializes in travel and entertainment and offers other retail products and services, voluntary benefits, and insurance. It was founded in 2001, and is headquartered in Aventura, Florida, USA, with a workforce of 201-500 employees. Its website is http://www.ebgsolutions.com/.
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