Introduction to The Walt Disney Company
The Walt Disney Company is a world-renowned entertainment and media conglomerate that has been enchanting audiences for nearly a century. With a diverse range of businesses, including Disney Entertainment, ESPN, Disney Parks, and Products, the company is committed to creating unforgettable experiences for people of all ages. At Disney, we pride ourselves on our ability to bring magic to life, and we are seeking talented individuals to join our team and help us continue to push the boundaries of innovation and creativity.
Job Overview
We are currently seeking an experienced Customer Engagement Manager II to join our Direct Channel Strategy and Activation (DCS&A) team. As a key member of this team, you will be responsible for driving the day-to-day management and execution of direct channel campaigns, leveraging your expertise in SQL, data analysis, and campaign deployment to deliver exceptional customer experiences. You will work closely with cross-functional teams, including marketing, sales, and product development, to develop and implement strategies that drive business growth and customer engagement.
Key Responsibilities
- Lead the day-to-day management and execution of direct channel campaigns, including email, social media, and other digital channels
- Develop and implement campaign deployment strategies, leveraging data analysis and insights to optimize campaign performance
- Collaborate with cross-functional teams, including marketing, sales, and product development, to develop and implement strategies that drive business growth and customer engagement
- Provide technical expertise and guidance to junior team members, mentoring and supporting their development and growth
- Work with external partners and vendors to develop and implement campaign deployment strategies, ensuring seamless execution and optimal results
- Monitor and analyze campaign performance, identifying areas for improvement and implementing changes to optimize results
- Develop and maintain comprehensive documentation of campaign deployment strategies and results, ensuring knowledge sharing and continuity across the team
Essential Qualifications
To be successful in this role, you will need to possess the following essential qualifications:
- 2+ years of direct experience in SQL, analyzing large datasets, and performing data analysis and insights
- 5+ years of direct experience in campaign deployment and management, including email, social media, and other digital channels
- Demonstrated expertise in data analysis, campaign deployment, and customer engagement strategies
- Excellent communication and interpersonal skills, with the ability to work effectively with cross-functional teams and external partners
- Strong problem-solving and analytical skills, with the ability to think creatively and develop innovative solutions
- Experience with Adobe Campaign Classic and Adobe Campaign Standard, as well as other marketing automation platforms
- Experience with JavaScript, HTML, and CSS, with the ability to develop and deploy complex marketing campaigns
Preferred Qualifications
In addition to the essential qualifications, the following preferred qualifications will be considered an asset:
- Experience working in a fast-paced, dynamic environment, with the ability to prioritize multiple projects and deadlines
- Strong leadership and mentoring skills, with the ability to guide and support junior team members
- Experience with agile project management methodologies, including Scrum and Kanban
- Knowledge of marketing automation platforms, including Marketo and Pardot
- Experience with data visualization tools, including Tableau and Power BI
Skills and Competencies
To be successful in this role, you will need to possess the following skills and competencies:
- Strong technical skills, including SQL, data analysis, and campaign deployment
- Excellent communication and interpersonal skills, with the ability to work effectively with cross-functional teams and external partners
- Strong problem-solving and analytical skills, with the ability to think creatively and develop innovative solutions
- Ability to work in a fast-paced, dynamic environment, with the ability to prioritize multiple projects and deadlines
- Strong leadership and mentoring skills, with the ability to guide and support junior team members
- Ability to work independently, with minimal supervision, and to take initiative and ownership of projects and tasks
Career Growth Opportunities
At The Walt Disney Company, we are committed to providing our employees with opportunities for growth and development. As a Customer Engagement Manager II, you will have the opportunity to work on a wide range of projects and campaigns, developing your skills and expertise in areas such as data analysis, campaign deployment, and customer engagement. You will also have the opportunity to work with cross-functional teams, including marketing, sales, and product development, and to develop your leadership and mentoring skills.
Work Environment and Company Culture
At The Walt Disney Company, we pride ourselves on our unique and dynamic work environment. Our company culture is built on a foundation of creativity, innovation, and teamwork, and we are committed to providing our employees with a positive and supportive work environment. As a Customer Engagement Manager II, you will be part of a talented and dedicated team, working together to deliver exceptional customer experiences and drive business growth.
Compensation, Perks, and Benefits
At The Walt Disney Company, we offer a comprehensive compensation and benefits package, including:
- Competitive salary and bonus structure
- Comprehensive health and wellness benefits, including medical, dental, and vision coverage
- 401(k) retirement savings plan, with company match
- Paid time off, including vacation, sick leave, and holidays
- Opportunities for professional development and growth, including training and education programs
- Access to exclusive Disney perks, including theme park admission, movie screenings, and product discounts
Conclusion
If you are a motivated and talented marketing professional, with a passion for data analysis, campaign deployment, and customer engagement, we encourage you to apply for this exciting opportunity. As a Customer Engagement Manager II at The Walt Disney Company, you will have the opportunity to work on a wide range of projects and campaigns, developing your skills and expertise in areas such as data analysis, campaign deployment, and customer engagement. You will also have the opportunity to work with cross-functional teams, including marketing, sales, and product development, and to develop your leadership and mentoring skills. Don't miss out on this opportunity to join our team and help us deliver exceptional customer experiences and drive business growth.
To apply, please submit your application, including your resume and a cover letter, to our website. We look forward to hearing from you!
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