I’m looking to hire an experienced Facebook & Google Ads Manager to manage and scale paid advertising campaigns for several local service businesses, including:
Fencing company
Landscaping company
HVAC company
Roofing company
These businesses rely heavily on lead generation (calls + form fills), so I’m looking for someone who understands local intent, service-area targeting, and conversion-focused ad strategy.
This is not eCommerce. If you specialize in home services / contractor ads, this is a strong fit.
Primary Responsibilities
Set up and manage Google Search, Local Services Ads (if applicable), and Facebook/Instagram Ads
Build high-converting campaigns focused on:
Phone calls
Quote requests
Lead forms
Keyword research and intent-based targeting
Ad copywriting tailored to local service pain points
Landing page optimization recommendations (or collaboration with web designer)
Ongoing optimization: bids, budgets, creatives, keywords, negatives
Weekly or bi-weekly performance reporting
Platforms
Google Ads (Search + Call Ads)
Google Local Services Ads (nice to have)
Facebook & Instagram Ads
Google Analytics / conversion tracking
Google Tag Manager (preferred)
What Success Looks Like
Consistent, qualified leads
Cost per lead aligned with industry benchmarks
Calls from real homeowners / property managers
Scalable campaigns that can be duplicated across locations and industries
Required Experience
Proven experience running ads for local service businesses
Strong understanding of:
Service-area targeting
Call tracking & conversion setup
Budget optimization for small businesses
Ability to explain strategy clearly (not just “we’ll test creatives”)
Nice to Have (Big Plus)
Experience with HVAC, roofing, landscaping, fencing, or other contractors
Experience managing $1k–$10k/month ad budgets
Familiarity with tools like:
CallRail
HighLevel
HubSpot
Zapier
Ability to scale campaigns across multiple businesses efficiently
Budget & Structure
Open to:
Monthly retainer per business or
Performance-based hybrid (base + bonus)
Please include:
Your monthly rate
Suggested starting ad budget
Typical CPL you’ve achieved for similar businesses
Timeline
Immediate start
First campaigns live within 7 days
Long-term opportunity for the right partner
How to Apply
Please include:
Examples of local service businesses you’ve run ads for
Platforms you specialize in (Google, FB, both)
Typical CPL ranges you’ve achieved
Your approach to generating high-quality calls/leads
Any relevant case studies or screenshots (if allowed)
I’m looking for someone who thinks like a growth partner, not just an ad operator.
Apply Now
Apply Now