Heart + Paw is a veterinary care company that combines veterinary services, grooming, and daycare for pets. They are seeking a Field Marketing Coordinator to connect with local pet communities through grassroots marketing initiatives, local events, and brand activations.
Responsibilities
- Build and maintain strong relationships with center leadership and teams, providing support to help them create demand and awareness in their communities
- Plan and execute local events including grand openings, in-center activations, adoption events, community events, and neighborhood sponsorships
- Represent Heart + Paw as an on-site brand ambassador—creating an engaging, fun, and professional presence at every event
- Travel extensively across regional markets to support events, pop-ups, and partner activations (up to 75% travel)
- Identify and build relationships with potential sources for new clients, like apartment and condo complexes, new home builder sites
- Coordinate logistics for event materials, signage, giveaways, and branded assets
- Support brand and program partnerships with pet-related organizations (rescue groups, shelters, groomers, trainers, appropriate local pet-friendly brands and businesses)
- Capture and share content (photos, videos, testimonials) from events to support Heart + Paw’s social media and local marketing
- Curate content from local centers & teams that highlight pet and client engagement
- Understand organizational data and reporting, to proactively identify and interpret center needs at the local level
- Track and report results—attendance, engagement, leads, and ROI—to help improve future activations
- Assist with local marketing campaigns including flyers, in-center promotions, and community outreach programs
- Local media outreach to generate awareness and buzz for local events and happenings
- Partner closely with Marketing Team, Ops counterparts and the Marketing Program Manager to coordinate local marketing programs
- Attend team meetings as appropriate (in-person and online)
Skills
- Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)
- 1–3 years of experience in field marketing, event coordination, or community relations preferred
- Passion for animals and comfort engaging with pets and their owners
- Strong organizational and logistical skills; detail-oriented and proactive
- Excellent interpersonal and communication abilities
- Ability to travel frequently and work some evenings/weekends for events
- Must have a valid driver's license and ability to transport event materials
Benefits
- Bonus
- Travel reimbursement
- Benefits package
Company Overview
Heart + Paw is a pet care company that provides veterinary care, grooming, daycare, boarding, retail, and complementary services. It was founded in 2018, and is headquartered in Philadelphia, Pennsylvania, USA, with a workforce of 201-500 employees. Its website is https://heartandpaw.com/.
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