We’re a premium women’s activewear brand seeking an experienced Lifecycle / Retention Growth Manager to increase repeat customer rate and LTV — without discount dependency or increased returns. This role is not paid ads.
Responsibilities
• Own repeat customer rate and first → second purchase conversion
• Build and optimize post-purchase & post-delivery email/SMS flows
• Segment customers by lifecycle stage (first-time, repeat, high-value)
• Drive repeat purchases using fit confidence, education, and product logic
• Implement smart incentives (store credit, early access, free shipping)
• Improve retention without increasing return rates
Requirements
• DTC lifecycle / retention / CRM experience
• Experience with apparel, activewear, or fit-sensitive products
• Has owned repeat rate or LTV as a KPI
• Hands-on with Klaviyo / SMS/ attentive or similar tools
• Strong judgment for premium brands (no blanket discounts)
How to Apply (Required)
Include:
1. Your lifecycle/retention experience
2. One example of increasing repeat rate or LTV
3. The first 3 actions you’d take in 30 days
Applications without these will not be reviewed.
Apply Now
Apply Now