Alira Behavioral Health is a virtual women’s mental health practice providing psychiatric care and therapy across multiple U.S. states. Phase 1 (intake/referral cleanup and link corrections) is complete.
We are now moving into Phase 2, which focuses on conversion readiness and state expansion. This is a one-time build project, not an ongoing agency engagement.
We are looking for a strong WordPress freelancer (not a monthly agency) who can execute cleanly, respect scope, and deliver within a defined timeline.
Phase 2 Scope of Work
1. Funnel & Conversion Flow
Implement a clear funnel:
Homepage / Mobile CTA → Screening Quiz → Pre-Screen Questionnaire
Add a mobile-visible “Get Started” CTA
Must be visible on mobile without opening the menu
Desktop layout should remain clean and unchanged
Ensure all CTAs route consistently into the same funnel entry point
2. Screening Quiz (HIPAA-Conscious)
Build a short screening quiz (PHQ-9 / GAD-7 style or logic-based)
Redirect-only logic
No PHI stored on WordPress
Quiz outcomes route users to:
Pre-Screen Questionnaire
Educational guidance if not a fit
Crisis resources if indicated
Mobile-first, clean UI
3. Navigation & Structure Updates
Update site navigation to include:
About Us (dropdown)
Our Story
Meet the Team
Structure only — no content writing required
4. Meet the Team Page (Template Only)
Create a reusable “Meet the Team” page template:
Provider photo
Name & credentials
Short bio section
CTA button (“Get Started” or “Book Now”)
Client will upload photos and bios independently
5. State Landing Pages (SEO-Focused)
Create one reusable state landing page template
Build individual pages for:
Massachusetts (MA)
New York (NY)
Florida (FL)
Rhode Island (RI)
Arizona (AZ) (final list to be confirmed before build)
Each page should include:
State-specific headline & copy
Clear CTA into the funnel
On-page SEO optimization (title tags, meta descriptions, headings)
6. QA & Testing
Mobile + desktop responsiveness
CTA and funnel routing validation
Removal of any legacy or broken links
Light performance check (no advanced optimization required)
What This Project Does NOT Include
Ongoing SEO retainers
Blog content creation
Paid ads or social media management
Analytics dashboards or A/B testing
Backlink building
Monthly marketing strategy
These may be considered in future phases.
Project Structure & Budget
One-time Phase 2 build
Open to:
Fixed-price proposal (preferred)
OR hourly with a clearly defined cap
Please include:
Total cost or estimated hours
Timeline to completion
Any assumptions or dependencies
Ideal Candidate
Strong WordPress experience (Elementor preferred)
Experience building funnels and quizzes
Familiarity with healthcare / HIPAA-conscious sites
Clear communicator who respects scope boundaries
Freelancer (not agency or monthly retainer model)
To Apply
Please include:
Your proposed cost (fixed or capped hourly)
Estimated timeline
2–3 relevant examples (funnels, landing pages, healthcare sites)
Any clarifying questions before starting
Apply Now
Apply Now