Who are we?
We are the originators of influencer marketing.
Influencer is an agency built at the intersection of creativity, data, and technology with a unique ‘people power & platform power’ approach.
From big brand launches to shifting perceptions and from riding fast trends to driving footfall, Influencer builds ideas with impact to deliver outcomes that drive your business forward via an unmatched client experience.
Campaigns are underpinned by Influencer’s game-changing proprietary technologies, which are supercharged by official partnerships and data integrations with the world’s leading social platforms for real-time and accurate reporting. Influencer is an Official Global Marketing Partner of TikTok, Snap, YouTube and Meta.
We believe the more tangible, scaled outcomes that creators produce drive impact beyond just likes and impressions. Influencer is championing the ‘True Human Influence’ movement; on a mission for creator campaigns to be judged in the same way as other media activations.
Founded by OG YouTube creator Caspar Lee & entrepreneur Ben Jeffries, Influencer has been helping brands navigate the ever-evolving influencer marketing landscape since 2015. In that time they have developed valuable knowledge, experience, and technology that have enabled them to deliver thousands of campaigns, for hundreds of brands in markets across the world. Today, Influencer has a team of 170+ of the best talent in the industry, working across Europe, North America, and the Middle East. From Google to Coca-Cola, from Amazon to Microsoft, and from TikTok to Meta - they work with companies, brands, and agencies across every vertical, building meaningful relationships between brands, creators, and their audiences.
Job Title
Senior Creative Strategist
Reporting of the role
This role reports to Creative Strategy Director
Overview of the job
As Senior Creative Strategist (Middle East), you will play a pivotal role in leading the strategic and creative development of campaigns across some of the region’s most high-profile accounts, including leading tourism and hospitality clients.
This is a highly strategic, hands-on role for someone who can take in complex information from senior clients and distill it into clear, compelling, creator-first strategies that reflect both brand ambition and cultural authenticity. You will be responsible for setting the standard of creative strategy excellence in the region, from leading proactive proposals to shaping new business pitches.
As our first strategy hire in the Middle East, this role offers a rare opportunity to define what success looks like and grow Influencer’s strategic offering across the Middle East.
We’re looking for someone who is a fearless self-starter, a confident client partner and a cultural thinker with deep understanding of how creators shape conversations and culture in the region.
3 best things about the job
Working across some of the world’s most ambitious tourism, hospitality and lifestyle brands, shaping how destinations are seen on the global stage.
Being the founding strategic hire in the region, defining what best-in-class creator strategy looks like for MENA.
Using your regional cultural knowledge - from key calendar moments to local creators and audience behaviours - to build authentic, insight-led strategies that drive measurable impact.
Measures of success –
In the first few months, you would have:
Led strategic responses across key regional accounts, embedding a high standard of culturally relevant, creator-first thinking.
Delivered winning new business strategies for major tourism and destination brands.
Built strong relationships with internal teams in the Middle East and Europe.
Developed and implemented consistent regional workflows and standards for creative strategy delivery.
Roles & Responsibilities:
Lead and be accountable for your stream of creative and strategic output for both existing and new business clients in the Middle East.
Deliver best-in-class strategic output that is insight-driven, culturally relevant, and grounded in a deep understanding of creators, platforms, and audiences.
Translate complex client objectives into clear, concise, creator-first strategic narratives that inspire creative and client teams alike.
Partner with sales leads to proactively develop new business proposals, regional frameworks, and thought leadership tailored to the Middle East.
Build strategies rooted in cultural intelligence - leveraging understanding of local audience behaviours, key regional moments (Ramadan, National Days, etc), and emerging creator trends.
Develop a deep knowledge of local creators, communities, and brands, ensuring ideas are authentic, inclusive, and representative of the region’s diverse cultures.
Pitch work to both new and existing clients, framing strategy and creative work into compelling, visually engaging narratives.
Represent Influencer across the region, attending client meetings, immersions, and on-the-ground experiences to better understand each destination and brand ecosystem.
Work cross-functionally with creative, production, and media teams to ensure ideas are commercially viable and platform-native.
Help build and codify Influencer’s strategic IP in the region through playbooks, templates, and training that scale insight-led, culturally connected, creator-first thinking.
What you will need:
- 6+ years’ experience in a strategy or creative strategy role at a creative, social or digital agency.
- Demonstrated experience in the travel, tourism, or hospitality sectors (e.g. tourism boards, hotels, airlines or destination brands).
- Deep cultural understanding of the Middle East market, including consumer behaviours, regional events, and local social trends.
- A strong network or working knowledge of regional creators and influencer ecosystems across Saudi Arabia and the UAE.
- A creator-first mindset, with deep understanding of how creators influence perception and drive measurable outcomes.
- Proven ability to distill complex client challenges into clear, actionable strategies and creative platforms.
- Strong storytelling and presentation design skills, with ability to build visually engaging decks.
- Exceptional communication and client-facing skills, confident leading senior stakeholder discussions.
- A proactive, autonomous approach to work, comfortable operating independently while collaborating across time zones.
- Willingness to travel frequently within the region to meet clients and experience their destinations first-hand.
A few of our core benefits:
- Remote working model
- Enhanced Parental Leave policies
- Private Health Insurance
- Wellness programmes and resources
For more information on our benefits, perks and what makes us unique, please visit our website here
At Influencer, we’re committed to cultivating an environment that promotes diversity, equity and inclusion. We promote DEI in our workplace and are a global community who believe our unique qualities should be celebrated. We want everyone at Influencer to bring their authentic selves to work everyday, irrespective of age, disability (including hidden disabilities), gender, gender identity or gender reassignment, marriage and civil partnership, pregnancy and maternity, race, religion or belief, or sexual orientation. We are committed to embedding Diversity, Equity & Inclusion into everything we do at Influencer, making it part of our culture. All we ask is that you have a passion for Influencer Marketing and a desire to be a part of one of the fastest growing companies within this exciting industry.
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