Senior Solution Marketing Manager
Location: Remote, USA
Employment Type: Full-Time
Compensation: $138,000.00 - $172,000.00 (Range applies to US candidates only) + Benefits/Variable Comp/Equity - Range may vary based on experience.Benefits Offered: Vision, Medical, Life, Dental, 401K
Summary
At OneStream, we are a leader in the Enterprise Performance Management (EPM) space with a powerful uniquely unified and infinitely extensible platform. Our commitment to innovation is unwavering, and we pride ourselves on delivering solutions faster than ever before. With a trove of fresh initiatives on the horizon, we are seeking a skillful Senior Manager of Solution Marketing to navigate the competitive dynamics of the EPM market and propel us toward new growth trajectories. This role, reporting to the Senior Director of Solution Marketing, will be crucial in molding the company's strategic messaging and positioning, orchestrating Go-To-Market product launch strategies, executing market research, and enhancing sales enablement.
In this role, the Senior Manager will collaborate with cross-functional teams—including product management, alliances, competitive intelligence, marketing, pre-sales, customer success, and Go-To-Market teams—to increase market awareness and sales enablement. This position focuses on supporting Commercialization, Independent Software Vendors (ISV), and Strategic Partnership Solutions, with a targeted approach to engaging the Office of the CFO and finance leaders across the EPM ecosystem.
This individual will have accountability for the creation and communication of impactful storylines highlighting OneStream’s platform advantage for Commercialization, Independent Software Vendors (ISV), and Strategic Partnership Solutions, plus own, manage and communicate new feature/functionality launches, product adoption and customer success – providing product/ industry input, collateral, education and GTM enablement tools required to help OneStream attract new customers, advance customer adoption, and achieve a significant increase in sales goals.
Primary Duties and Responsibilities
- Solution Marketing Leadership: Direct global marketing initiatives for OneStream’s extensive suite of products, emphasizing Commercialization, ISV, and Strategic Partnership Solutions.
- Content & Messaging Development: Craft compelling messaging and develop sales tools that convey the unique value of OneStream’s infinitely extensible platform.
- Product Launch Management: Collaborate with cross-functional teams to handle product launches, formulating value propositions aligned with our market strategy.
- GTM Strategic Planning & Execution: Formulate Go-To-Market strategies by thoroughly understanding the intricate buying/selling processes, which involve a strong proficiency in software and solution arenas.
- Cross-Department Collaboration: Engage with field marketing, product management, and campaign teams to drive market engagement and ensure strategic alignment with broader business goals.
- Market Insight Cultivation: Utilize extensive market intelligence and competition analysis to inform market strategies, fortifying OneStream's positioning in the PM landscape.
- Own global solution marketing for new offerings from OneStream’s Commercialization, Independent Software Vendors (ISV) and Strategic Partnership Solutions, and collaborate on sales enablement plans to support revenue objectives of growing existing ACV and acquiring new customers.
- Develop new and differentiated messaging and positioning, build and deliver sales tools across the sales cycle, including presentations, white papers, data sheets, and other tools, to enable Go-To-Market teams to communicate the value of OneStream’s platform effectively.
- Manage launches across virtual teams by building value messaging in collaboration with product management, develop collateral and sales tools, and work closely with sales and marketing teams to craft marketing plans. Develop, drive and support partner enablement in collaboration with partner marketing.
- Partner with field marketing and campaign teams to create and support OneStream’s Commercialization, Independent Software Vendors (ISV) and Strategic Partnership Solutions customer journeys, which drive engagement at each B2B buyer's journey stage. This includes email programs, webinars and field events. Provide speaking support as needed.
- Bring deep knowledge and expertise of complex buying/selling processes involving multiple decision-makers for software and solution purchases and translate that to successful GTM strategies.
- Instigate compelling buyer persona and market research activities, leveraging primary and secondary research to identify potential market opportunities.
- Partner with key industry experts to analyze market trends and competitive strategies. Collaborate with competitive intelligence to create actionable intelligence for the OneStream Go-To-Market teams, product management, marketing, and executive teams to elevate our positioning and increase our win rate against the competition.
- Evangelize and elevate the messaging around our solutions from high-level speaking engagements at field marketing events, conferences, and tradeshows to analysts and customers.
- Develop compelling messaging, content & presentations, and other sales tools for the global sales team.
- Drive effective customer interviews to create more value-based case studies and video content that demonstrate OneStream's value to prospects and customers.
- Manage complex and ambiguous communications across key business stakeholders within product management, presales domain, and customer adoption marketing to advance the Customer Advisory Board (CAB) and influence executive and domain-centric user groups.
Required Education and Experience
- Bachelor’s or higher degree in Accounting, Finance, or Business.
- Advanced degree/MBA is a plus.
Preferred Education and Experience
- 5+ years of relevant solution marketing experience in corporate performance management (CPM), Sales, Pre-Sales or Consulting with a solid understanding of finance processes and the target personas.
- 5+ years of ISV marketing experience is highly desirable.
- 5+ years of experience & excellent knowledge of competitive applications, including one or more SAP EPM Applications, including BPC, BFC, Group Reporting, SAP Analytics Cloud (SAC), Oracle EPM including Hyperion Planning, Planning cloud & Essbase, Anaplan or Pigment.
- 5+ years of experience in the full lifecycle of product launches to market, including interacting with product development, planning, defining messaging & content, campaign management, PR and influencing analysts.
- Excellent communication skills, including writing, content development and presentation.
- Strong understanding and track record of enabling the entire sales cycle: sales enablement, selling to customers/partners, and conversations with business executives and technical decision-makers.
- Experience in high-growth B2B Cloud businesses.
- Experience managing external resources and collaborating with other functions in the company.
Knowledge, Skills, and Abilities
- High energy, creativity and can-do attitude – a strong leader.
- Agility, ability to manage multiple priorities and bias-for-action with exemplary results.
- Ability to work globally cross-functionally across an organization with minimum supervision.
- Strong multi-tasking and time management skills.
- Proactive & Positive.
- Excellent interpersonal skills.
- Highly self-motivated and directed.
- Keen attention to detail.
- Exceptional customer service orientation.
Travel
- Ability and willingness to travel up to 15%.
Who We Are
OneStream is how today’s Finance teams can go beyond just reporting on the past and Take Finance Further™ by steering the business to the future. It’s the only enterprise finance platform that unifies financial and operational data, embeds AI for better decisions and productivity, and empowers the CFO to become a critical driver of business strategy and execution. Our vision is to be the operating system for modern finance, digitizing core financial functions and empowering the CFO to become a critical driver of business strategy. To learn more visit www.onestream.com.
- Transparency around corporate structure, salary, and benefits
- Core value of customer success
- Variety of project work (not industry-specific)
- Strong culture and camaraderie
- Multiple training opportunities
Benefits at OneStream
OneStream employees are passionate, hardworking individuals who go above and beyond to keep our customers happy and follow through on our mission statement. They consistently deliver the best and in turn, we make every effort to keep them cared for and happy. A sample of the benefits we provide are:
- Excellent Medical Plan
- Dental & Vision Insurance
- Life Insurance
- Short & Long Term Disability
- Vacation Time
- Paid Holidays
- Professional Development
- Retirement Plan
All candidates must be legally authorized to work for any company in the country where this position is located without sponsorship.
OneStream is an Equal Opportunity Employer.
Originally posted on Himalayas
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