Everspring is a leading provider of education technology and service solutions. The SEO Analyst will drive organic visibility and growth for partners by leveraging technical SEO, content strategy, and AI-driven search optimization.
Responsibilities
- Conduct AI visibility audits to understand how our content is represented in AI-driven search experiences and identify opportunities for improvement
- Perform technical SEO audits, including reviewing site architecture, crawl/indexation, site speed, and structured data, and other technical issues
- Support content optimization by partnering with content creators to improve headers, meta tags, internal linking, and structured elements (like schema markup) to enhance discoverability across traditional and AI-powered search platforms
- Conduct keyword and topic research to identify search visibility opportunities, including estimates of traffic sizing and scope for new client engagements or content initiatives across traditional and AI-driven platforms
- Track and report on core SEO performance metrics (organic traffic, rankings, conversions), sharing actionable insights with the team
- Assist in the development of link-building/outreach strategies: identify high-potential opportunities, coordinate execution, monitor link profile health
- Keep up to date with evolving SEO/AI search trends and apply learnings to daily work as appropriate. Support experiments that track how brand content surfaces in AI discovery engines and retrieval systems
- Engage in occasional client-facing work: present findings, performance reports, and strategic recommendations in meetings or calls; collaborate with client stakeholders to clarify goals and priorities
- Collaborate cross-functionally with B2B, partner marketing, content, UX, analytics, paid media, teams to embed SEO and AI-search best practices throughout processes
- Perform other SEO-related duties and special projects as assigned to support evolving team and client needs
Skills
- Bachelors Degree in Marketing or related field
- 1–3 years of hands-on SEO experience (preferably agency)
- Ability to diagnose and act on issues with site architecture, crawl/indexation, basic understanding of structured data, schema markup, and how AI systems interpret content
- Demonstrable content and on-page SEO experience: keyword research, mapping to content, internal linking, metadata, etc
- Hands-on experience using SEO tools (e.g., Google Analytics/GA4, Google Search Console, SEMrush, Ahrefs, Screaming Frog, etc)
- Experience reporting on and analyzing SEO performance metrics (e.g., traffic, ranking, conversions) and making recommendations
- Strong communication and collaboration skills
- Active curiosity and willingness to experiment with AI-driven discovery and emerging search platforms (Google SGE, ChatGPT Search, Perplexity, etc.)
- Agency background (you've worked across different clients/verticals)
- Experience with CMS platforms (WordPress, Drupal, etc) and working with developers
- Familiar with HTML, CSS, JavaScript basics
- Hands-on experimentation with AI-driven visibility — understanding how content appears in generative search, knowledge graphs, or conversational AI systems
Benefits
- Hybrid work arrangement
- Paid parental leave
- Medical, dental and vision insurance
- FSA
- HSA
- Employer-paid short-term and optional long-term disability
- 401k with an employer match vested immediately
- A generous PTO plan that accrues with tenure
- Professional development
- Tuition reimbursement program
- Discounted onsite gym
- Optional pet insurance
- And more!
Company Overview
Everspring develops online and hybrid courses that deliver engagement free from traditional constraints. It was founded in 2011, and is headquartered in Evanston, Illinois, USA, with a workforce of 201-500 employees. Its website is http://everspringpartners.com.
Apply Now