Growe welcomes those who are excited to:
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Supervise and guide a team of CRM professionals, ensuring high performance and team development;
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Design and implement CRM strategies to enhance customer retention, engagement, and satisfaction;
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Monitor and analyze customer behavior to optimize CRM efforts;
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Develop personalized communication and marketing campaigns for different customer segments;
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Create and maintain customer segmentation models based on behavior, value, and preferences;
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Develop targeted campaigns to increase customer loyalty, win-back efforts, and reactivation strategies;
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Oversee the execution of CRM campaigns across multiple channels (email, SMS, push notifications, etc.);
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Ensure campaigns are optimized for maximum customer engagement and ROI;
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Monitor key performance metrics of each campaign and adjust strategies accordingly;
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Work closely with the marketing and product teams to align CRM initiatives with brand objectives and product offerings;
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Manage and allocate the CRM team's budget effectively to maximize campaign impact and resources.
Essential professional experience:
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3+ years of experience in CRM within the iGaming industry;
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Experience managing VIP segments and executing high-value retention strategies;
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Strong analytical and data interpretation skills with the ability to make strategic decisions based on data;
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Proficiency in CRM tools, marketing automation platforms, and performance tracking tools;
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Deep understanding of sport/casino specifics;
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Experience with different communication channels (email/SMS/push/pop-up);
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Strong communication and presentation skills with the ability to create and deliver compelling reports and proposals.
We appreciate if you have those personal features:
- Leadership skills, ability to lead a strong team of CRM Managers;
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Out of the box and creative thinking;
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Problem-solving skills.
We are seeking those who align with our core values:
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GROWE TOGETHER: Our team is our main asset. We work together and support each other to achieve our common goals.
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DRIVE RESULT OVER PROCESS: We set ambitious, clear, measurable goals in line with our strategy and driving Growe to success.
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BE READY FOR CHANGE: We see challenges as opportunities to grow and evolve. We adapt today to win tomorrow.