Introduction to AllTrails and Our Mission
AllTrails is the world's most trusted and widely used outdoors platform, dedicated to helping people explore and appreciate the beauty of nature. With a community of millions of registered hikers, mountain bikers, and trail runners in over 150 countries, we provide hand-curated trail maps, photos, reviews, and user recordings to inspire and facilitate outdoor adventures. As a top-5 Health and Fitness app, with over 75 million downloads worldwide, we are committed to solving complex problems to get more people outside, promoting healthy and authentic experiences. Our goal is to foster a deeper appreciation of the outdoors and encourage individuals to spend more time in nature.
About the Marketing Team and Your Role
The AllTrails marketing team is responsible for building a global, beloved outdoors brand. We achieve this by launching and scaling creative and performance-driven marketing initiatives to attract new users to the platform and engage existing members. As a Product Marketing Manager, you will play a pivotal role in driving the 365 marketing offense for the full marketing team. Your primary focus will be on leading go-to-market campaigns for new features that enhance the user experience and integrated campaigns that inspire people to spend more time outside. Collaborating closely with Product, Product Design, Marketing Channel Leads, and Brand Design teams, you will develop and execute projects across the AllTrails organization, ensuring that all consumer-facing work adheres to the high standards of the AllTrails brand.
Key Responsibilities and Expectations
- Seasonal Marketing Roadmap: Develop and drive the seasonal marketing roadmap, outlining seasonal themes, consumer moments, product launches, key channel initiatives, and leading select campaigns through execution.
- Cross-Functional Campaigns: Lead integrated marketing campaigns that bring new features to market and tell the AllTrails story, devising the strategy, writing the brief, and guiding the creative process.
- Campaign Performance Monitoring: Monitor and report on campaign performance, identifying key metrics, setting up measurement approaches, and reporting on performance versus goals to identify areas for improvement.
- Go-to-Market Strategies: Develop innovative go-to-market strategies by leveraging consumer, competitive, and internal insights to inform positioning, messaging, and channel strategy, partnering with channel leaders to build innovative GTM strategies.
- Brand Adherence: Ensure all consumer-facing work meets the high standards of the AllTrails brand, acting as a brand ambassador and guardian.
- Problem-Solving and Adaptability: Demonstrate creativity, resourcefulness, and rapid problem-solving skills, diving into new projects and challenges as they arise, with a self-directed and adaptable approach.
Requirements and Qualifications
To succeed as a Product Marketing Manager at AllTrails, you should possess:
- 5+ Years of Experience: In consumer product marketing, integrated marketing, and/or brand marketing, with a proven track record of leading cross-functional initiatives.
- Strong Analytical Skills: Ability to pull insights directly from internal dashboards (e.g., Looker) and analyze data to inform marketing strategies.
- Insatiable Curiosity: Stay up-to-date with the latest marketing trends, competitors, and relevant analogs, with an eye for innovation and creativity.
- Collaboration and Empathy: Strong collaborator with empathy, open-mindedness, and humility, able to work effectively with cross-functional teams.
- Comfort with Ambiguity: Self-directed and comfortable with ambiguity, able to navigate complex problems and prioritize tasks effectively.
- Passion for the Outdoors: A genuine passion for the outdoors and a desire to inspire others to spend more time in nature.
Bonus Points and Preferred Qualifications
- Consumer Tech Experience: Experience in consumer tech and/or the outdoor industry, with a deep understanding of the market and trends.
- Subscription-Based Company Experience: Experience working for a subscription-based company, with knowledge of retention and engagement strategies.
- Brand Management Experience: Experience in brand management and/or brand strategy, with a strong understanding of brand development and maintenance.
Our Commitment to You
- Competitive Compensation: A competitive and equitable compensation plan, including equity, to recognize your value and contributions.
- Physical and Mental Well-being: Comprehensive health, dental, and vision benefits, plus a monthly stipend for wellness expenses, to support your overall well-being.
- Trail Days: No meetings on the first Friday of each month, allowing you to test the app and explore new trails, promoting a healthy work-life balance.
- Unlimited PTO: Flexible time off to recharge and pursue your passions, with unlimited paid time off.
- Flexible Parental Leave: Support for new parents, with flexible parental leave policies, to ensure a smooth transition back to work.
- Remote Employee Equipment Stipend: A stipend to create a great remote work environment, enabling you to work effectively from anywhere.
- Annual Continuing Education Stipend: A stipend for ongoing education and professional development, to support your growth and career advancement.
- Discounts and Perks: Discounts on subscription and merchandise for you and your friends & family, as well as access to exclusive events and experiences.
Conclusion and Call to Action
If you are a motivated and experienced product marketing professional, passionate about the outdoors and driven to inspire others to spend more time in nature, we encourage you to apply for this exciting opportunity. As a Product Marketing Manager at AllTrails, you will play a critical role in driving global brand growth and customer engagement, working with a talented team of professionals who share your passion for the outdoors. Don't hesitate – apply today and join our mission to get more people outside, promoting healthy and authentic experiences.
Apply Now
Apply Now