Join the Team at HomeX Services as a Paid Media Specialist and Elevate Your Career in Digital Marketing
Embark on a new professional journey with HomeX Services as a Paid Media Specialist! As a core member of our team, you will have the opportunity to work remotely from anywhere in the EST time zone, leveraging your expertise in paid media to drive success for our home services brands. We offer a competitive salary, comprehensive benefits, and a dynamic work environment that fosters growth and innovation.
About HomeX Services
At HomeX Services, we own and operate home services brands, driving their success through smart, data-driven marketing. Our portfolio includes HVAC, plumbing, and electrical service brands, which we support with innovative strategies that reach both B2C and B2B customers. We believe in blending cutting-edge technology with a personal touch, ensuring our marketing delivers results for every brand we support.
Job Summary
We are seeking a highly skilled Paid Media Specialist to join our team and take charge of our paid media campaigns across platforms like Google Ads, Facebook, and LinkedIn. As a Paid Media Specialist, you will manage and optimize paid campaigns, collaborate with our AI-powered marketing tool, Albert.AI, and leverage data insights to refine strategies and drive results. If you have a passion for paid media, enjoy using AI-driven tools, and love finding the perfect way to connect with customers through data, we'd love to talk to you.
Key Responsibilities
- Manage Campaigns: Run paid media campaigns across platforms like Google Ads, Facebook Ads, and LinkedIn, ensuring optimal performance and ROI.
- Collaborate with AI: Work closely with Albert.AI, our AI-powered marketing tool, to refine targeting, optimize budget allocation, and monitor real-time results.
- Keyword Research: Use tools like SEMrush, Google Keyword Planner, and Ahrefs to find the best keywords for our paid search campaigns.
- Competitive Research: Analyze competitors' strategies and identify opportunities for our brands to stand out.
- A/B & Multivariate Testing: Experiment with ad creatives and landing pages to optimize performance and drive conversions.
- Analyze Performance: Track performance metrics like CTR, conversion rates, and cost-per-click, and adjust strategies to optimize ROI.
- Collaborate: Work with our creative and marketing teams to ensure alignment and consistency across all marketing channels.
- Optimize for Conversions: Focus on improving conversion rates by tweaking ad copy, creative, and landing pages using tools like Optimizely or Google Optimize.
- Audience Insights & Segmentation: Develop and refine audience segments, including retargeting and lookalike audiences, to ensure effective targeting.
- Stay Up-to-Date: Keep tabs on the latest trends, updates, and privacy regulations in the digital ad space, and ensure our campaigns are compliant with all relevant rules.
Requirements and Qualifications
Essential Qualifications:
- Experience: 3+ years managing paid media campaigns on platforms like Google Ads, Facebook, and LinkedIn.
- Research Skills: Experience using tools like SEMrush, Ahrefs, Google Keyword Planner, and SpyFu for keyword and competitor research.
- AI Familiarity: Experience with AI-driven marketing platforms or willingness to learn.
- Analytical Mindset: Comfortable diving into data, analyzing results, and using insights to optimize campaigns.
- Certifications: Google Analytics Individual Qualification (GAIQ), Google Ads Certification, Facebook Blueprint Certification, or other relevant certifications.
Preferred Qualifications:
- Microsoft Advertising Certified Professional (Bing Ads)
- CXL Conversion Optimization Certification
- Certified Digital Marketing Professional (CDMP)
- HubSpot Inbound Marketing and/or HubSpot Ads Certification
Skills and Competencies
- Technical Skills: Proficiency in Google Ads, Facebook Ads Manager, Google Analytics, Tableau, and familiarity with Optimizely or Google Optimize for CRO.
- Privacy & Compliance Knowledge: Solid understanding of privacy regulations (GDPR, CCPA) and their impact on digital advertising.
- Communication and Collaboration: Excellent communication and collaboration skills, with ability to work effectively with cross-functional teams.
- Analytical and Problem-Solving Skills: Strong analytical and problem-solving skills, with ability to interpret data and make informed decisions.
What We Offer
Compensation and Benefits:
- Competitive Salary: Based on your experience and qualifications.
- Comprehensive Health, Dental, and Vision Insurance: We care about your well-being and offer comprehensive insurance benefits.
- Remote Work Flexibility: Work from anywhere in the EST time zone and enjoy a flexible work environment.
- Paid Time Off and Holidays: Take time off to recharge and enjoy paid holidays.
Career Growth and Learning:
- Opportunities for Professional Development and Growth: We invest in our team members' growth and development.
- Training and Support: Receive training and support to stay up-to-date with the latest industry trends and best practices.
Why You'll Love Working Here
At HomeX Services, we believe in fostering a supportive, innovative, and growth-driven culture. Our team is passionate about creating smarter marketing solutions for the home services brands we support. We offer a dynamic work environment that encourages collaboration, creativity, and innovation.
How to Apply
If this role sounds like a perfect fit, we'd love to hear from you. Send us your resume and a cover letter to [email protected] and let us know why you're the perfect fit for the Paid Media Specialist role.
HomeX Services is all about creating smarter marketing solutions for the home services brands we support. We're looking forward to working with someone who shares that passion and can help us grow even more. Let's make great things happen together!
We Want to Hear From You!
If this role sounds like a perfect fit, don't hesitate. Apply today and let's build the future together.
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