Note: The job is a remote job and is open to candidates in USA. NP Digital is a global award-winning performance marketing agency seeking a Paid Media Specialist to join their Paid Media team. The role involves leading paid media strategy, monitoring performance, and managing high-value client initiatives to drive positive results.
Responsibilities
- Develop and support end-to-end multi-channel strategy to align with business goals and initiatives (Lead-Gen & Ecommerce)
- Own channel measurement: tracking, monitoring, brand lift studies and optimizing performance against critical metrics
- Coordinate with Creative and Client Services teams
- Develop creative testing roadmap and participate in creative briefing and performance readouts
- Provide clear creative direction to designers based on data and results
- Provide account changes and optimizations to the Account Manager and any other pertinent team members
- Set up, optimize and execute paid media campaigns using Facebook Ads, LinkedIn Ads, Pinterest Ads, Amazon Ads, and Google Ads
- Write and review copy for paid ad campaigns informed by NPA best practices
- Monitor daily advertising spend per channel to align with client’s monthly budget pacing
- Collaborate with Client Services to report on campaign performance and provide strategic recommendations to clients
- Create campaigns based on the buyer's journey using audience insights and competitive analysis tools
- Build projections and forecasting calculations as it pertains to incremental client growth
- Manage the day-to-day team activities, project management and task prioritization, campaign best practices and tools adoption
Skills
- 1-2 years of managing paid search budgets of over $280k per month
- Experience with Facebook and Google Ads
- 1-2 years of hands-on experience setting up, optimizing, and reporting on Paid Search & Social campaigns
- Experience using Google Analytics and Google Tag Manager
- Experience setting up Facebook Ads including pixel tracking and configuration
- Knowledge of eComm/Retail/Shopping marketing tactics
- Experience leading and mentoring direct reports
- Strong Presentation Skills, Creative, Customer Focused & Action Oriented
- Critical Thinker, Relentless Learner, Winning Can Do Attitude
- Strong Attention to Detail
- Must reside and be eligible to work in the US
- Facebook Blueprint Certified
- Emerging Paid Social Experience: Pinterest, Twitter, Snapchat, TikTok
- Display Ads Experience: YouTube, Google Display, Programmatic
- Conversion Rate Optimization (CRO) experience
- Landing page platforms - Unbounce
Benefits
- National Anthem Blue Cross medical plans; EPO, PPO, and HDHP options available
- Flexible paid time off;16 weeks maternity and 6 weeks paternity leave
- Health Savings Accounts with employer contribution, Healthcare Flexible Spending Accounts, Dependent Care FSA
- Vision and dental coverage
- Employer-paid short-term disability and life and AD&D insurance
- Employer-paid premium subscription to the Calm app
- Employer-paid virtual healthcare support through First Stop Health
- Voluntary pet insurance for your furry family members
- Voluntary accident, hospital indemnity, critical illness, and supplemental life insurance
- New hire technology stipend to set up home office
- Employer-sponsored 401(k) retirement with Roth option
Company Overview
NP Digital is a digital marketing agency specializing in SEO, content, social media, and paid media. It was founded in 2017, and is headquartered in San Diego, California, USA, with a workforce of 1001-5000 employees. Its website is https://npdigital.com/.
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