Note: The job is a remote job and is open to candidates in USA. Stirista is a digital solutions company seeking a Programmatic and CTV Specialist to serve both self-serve DSP users and managed service media clients. The role involves providing expert analysis and recommendations, planning and managing multichannel campaigns, and optimizing campaign performance to meet client objectives.
Responsibilities
- Work with client services and clients to understand clients’ DSP needs, monitor their usage to proactively identify ways to prevent or address problems, and provide expert programmatic recommendations to maximize their success
- Work with sales, client services, and clients to understand clients’ campaign needs and plan multichannel digital advertising campaigns that fulfill those needs. You will focus on programmatic CTV and display, but opportunities will exist for work in paid social media and paid search as appropriate
- Build, launch, and manage delivery of primarily programmatic CTV and Display campaigns
- Analyze campaign performance against KPIs, finding ways to optimize campaign strategy, tactics, and budgets to improve performance and efficiency, and implement those optimizations
- Build client-facing reports and communications that effectively convey campaign results and recommendations for even greater performance. Measurement will include media delivery and performance against online and offline business results
Skills
- A deep understanding of programmatic media buying, including hands-on experience building and managing campaigns, troubleshooting problems, and managing inventory, in DSPs and/or SSPs
- Ability to function well in a high-paced and at times stressful environment with multiple demands, shifting priorities, ambiguity, and rapid change
- Excellent written and verbal communication skills
- Working constructively with other team members to help think through planning, optimization, and troubleshooting
- Proficient with Google Workspace suite, Microsoft Office suite, and related software
- 1 or more years' experience directly working with programmatic ad buying tools (DSP, SSP)
- Experience selecting and recommending audiences for digital advertising campaigns
- Experience with paid social media or paid search platforms is a differentiator
- Bachelor's degree in a technical or business-related field is preferred
Company Overview
Stirista is a database marketing agency specializing in B2B and B2C data as well as email marketing It was founded in 2009, and is headquartered in San Antonio, Texas, USA, with a workforce of 51-200 employees. Its website is http://www.stirista.com.
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