Brooks Running is a company dedicated to inspiring movement and creating gear for runners. They are seeking a Temporary Social Media Specialist to assist in managing their social media strategy, create engaging content, and collaborate with cross-functional teams to enhance brand visibility and engagement.
Responsibilities
- Create and curate compelling content for various social media platforms such as TikTok, Instagram, Strava, YouTube Shorts, and Threads and ensure consistency in voice and tone across platforms
- Contribute to our social content calendar; QA, schedule, and publish ongoing content
- Track industry trends, competitors, and emerging platforms to drive innovation, keep up to date on social media platforms and capabilities, and evaluate emerging trends and technologies for potential adoption
- Assist the assistant manager and manager in executing social media strategies to improve brand visibility and engagement
- Collaborate with social media specialist and cross-functional teams to ensure cohesive branding and messaging
- Work closely with engagement lead to ensure strong collaboration between content and data to monitor and analyze performance metrics, providing insights and recommendations for continuous improvement
- Partner with the social community coordinator to drive engagement and maintain a positive brand image across social channels
- Coordinate and execute live events strategy, sometimes being on the ground to execute on key events for Brooks’ audience
- Edit and post videos, copy, and photography in real time at Brooks’ events, supporting Instagram, TikTok, Strava, and others at marathons, races, Brooks retail and pop-up events, brand partnership events and activations, etc
Skills
- 1+ year experience in social media marketing or similar role
- Content creation and editing experience, with a strong bias towards social native short-form video
- Knowledge of editing apps (Photoshop, Canva, etc.) and MS Office Suite
- Strong understanding of social media platforms, trends, and best practices
- Experience in social media management tools and an understanding of key KPI's to help drive business objectives
- On-set, event, or agency production experience a big plus
- Digital native: lives and breathes social media and how it affects consumer behavior
- Strong time management and organizational skills required, and ability to multitask in a work environment where priorities can change quickly
- Ability to work on multiple projects at once and deliver excellent results with a high attention to detail
- Creative thinker who is always looking for new ways to interact with our audience and stay on-trend within social communities
- Embraces and lives the Brooks values!
Benefits
- Medical
- Dental
- Vision
- HSA and employer contribution
- FSA
- Family & fertility assistance
- 401K Savings Plan and match
- Employee assistance program
- Transportation assistance
- Product discounts
- Employee recognition
- Fitness discounts
Company Overview
Brooks Running designs and manufactures high-performance running shoes, apparel, and accessories for both male and female runners. It is a sub-organization of Berkshire Hathaway. It was founded in 1914, and is headquartered in Seattle, Washington, USA, with a workforce of 1001-5000 employees. Its website is http://www.brooksrunning.com.
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